Digital Turbine Media
Audience Growth & Engagement Lead
United States - Austin, USA
Sponsorship not specifiedDetected 29 days ago
A/B TestingContent MarketingCRM
About the role
- At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers — intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge
- awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.
Responsibilities
- Digital Turbine is seeking a high-impact, strategic thinker to fill the newly created role of Audience Growth & Engagement Lead.
- This is not a traditional editorial role; it is a specialized, revenue-enabling function designed to treat our owned content surfaces with the same analytical rigor as a product.
- The successful candidate will bridge the gap between content strategy, product engineering, and monetization to build a durable competitive advantage and a moat against the volatility of the paid acquisition market.
- Execute strategies to distribute content across app surfaces, feeds, and notifications You will partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent
- Help design and implement the growth strategy for new and rebuilt app experiences, translating audience insights, personalization opportunities, and experimentation learnings into product requirements, launch plans, and engagement tactics
- Collaborate with Marketing to design CRM tactics-including push notifications and segmentation-to nurture users, boost re-engagement, and increase long-term retention
- Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset to identify opportunities within user funnels
- Drive sustainable audience growth and engagement across Digital Turbine's current and future content surfaces, with a key role in shaping the audience strategy for our next-generation app experiences.
- This leader will help design and implement the growth, personalization, distribution, and engagement mechanics that make our rebuilt product ecosystem more valuable for users, partners, and advertiser-funded content.
Skills
- A rare combination of content intuition ("the what") and technical growth and engagement tactics ("the how")
Company info
- At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers - intelligently connecting people in more ways, across more devices.
- In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.
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This listing is sourced directly from Digital Turbine Media's careers page and normalized into a canonical job model.