Rover
Senior Director of Lifecycle Strategy
Seattle · Director · Full-time
Sponsorship not specified$197k-$262kDetected 160 days ago
Data ScienceA/B TestingCRMLeadershipCommunicationCollaboration
About the role
- We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.
- This role is responsible for driving business impact by accelerating new and repeat conversions through lifecycle-led growth.
Responsibilities
- Set and drive the strategy for how lifecycle contributes to significant growth outcomes across Rover's four brands and 18 countries. Own the strategy for both pet parents and care providers.
- Design and drive key metrics for measuring lifecycle performance across conversion, retention, reactivation, and monetization
- Identify the highest leverage opportunities in the customer journey to drive growth, and drive alignment across the business in how we prioritize those investments
- Partner with executive leadership to align lifecycle strategy with company-wide growth objectives.
- Drive business cases and secure buy-in for lifecycle resourcing and program bets
- Drive excellence in lifecycle program delivery
- Develop and grow high performing lifecycle team
Requirements
- 15+ years of experience in, Lifecycle Strategy, Email Strategy, or Growth
- Experience successfully prioritizing lifecycle bets by understanding product opportunities, impacts,and risks.
- Proven track record of building high performing lifecycle programs that have demonstrated material impact on growth businesses
- Deep experience partnering with data science, marketing technology teams, and analysts to develop lifecycle data strategy, experimentation and measurement methods, and to inform forward looking investments
- Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements for successful lifecycle programs
Nice to have
- Experience operating in consumer tech companies and/or marketplaces strongly preferred
Skills
- Want to make an impact?
- Join our pack and come work (and play!) with us.
Compensation
- In the Greater Seattle Area the first-year salary range is $196,726 - $261,646 with a 20% bonus. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.
- The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.
Company info
- At Rover, pets and their people are at the heart of everything we do.
- Headquartered in Seattle and Barcelona, we're a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet.
- We're investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
- We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal.
- At Rover we're committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
- Who We're Looking For: The Senior Director of Global Lifecycle Strategy will drive measurable business results through lifecycle communication investments throughout our customer journey - from acquisition, to retention and reactivation - for both supply and demand sides of our marketplace.
- Strategic leadership
- Effectively influence the global strategic roadmap through effective cross-functional collaboration, particularly with Product, Data Science, Analytics, and Brand
- Cross-functional delivery
- Qualifications
- Best in class knowledge of lifecycle channels, particularly: in web/app, push, email, and SMSProven experience working with analytical measurement tools like Amplitude to identify opportunities and measure program results
- Enjoys operating in a highly matrixed environment and is very effective at driving cross-functional initiatives and influencing senior partners without direct authority
- Benefits of Working at Rover
This listing is sourced directly from Rover's careers page and normalized into a canonical job model.