Adaptive Innovations

Adaptive Innovations

Special Projects Lead (Brand & Marketing)

New York, NY OR Richardson, TX

Sponsorship not specifiedDetected 15 days ago
SQLRESTData AnalysisFigmaCanvaContent MarketingGrowth MarketingOutbound SalesExcelCadence5G/LTELeadershipCommunicationProblem Solving

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16Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • Go-to-market strategy (decide where we show up, what we say, and what we spend, so that Sales and Partnerships walk into warmer rooms)
  • Cross-functional execution (turn a strategy deck into shipped work: campaigns, conference presence, launch moments, sales collateral, with real owners and deadlines)
  • You will work directly with the exec team, Sales, Recruiting, and Partnerships.

Responsibilities

  • Own the company's biggest public moments
  • Own how we show up at conferences, including which events are worth our time and how we show up
  • Own the face of each new-market launch
  • Build and run our digital strategy
  • Own how Adaptive presents itself online: channels, cadence, positioning, and measurement
  • Build the content engine that Sales and Partnerships can actually use: thought leadership, whitepapers, case studies, executive presence, fireside chats
  • Own the content strategy that supports recruiting and clinician acquisition, not just sales
  • Build the business case for where we spend: which events, which channels, which bets, and what "worth it" looks like
  • Make our brand guidelines digestible and self-serve for non-designers: distill, systematize, and build the internal tooling to deliver them

Requirements

  • You have run projects with many stakeholders and no playbook before, and you have delivered.
  • You can articulate the load-bearing decisions and why they mattered
  • Event and conference production experience

Nice to have

  • Exposure to brand, growth, or demand-gen marketing.
  • Strongly preferred but not required.
  • We would rather have a rigorous strategist who can learn marketing than a marketer who cannot think

Compensation

  • Competitive salary and equity compensation

Benefits

  • Opportunity for growth in a fast-growing company
  • Competitive salary and equity compensation
  • Flexible time off policy - we expect most employees to take at least 3 weeks of vacation per year
  • 401(k) retirement plan with employer contribution
  • Comprehensive health insurance, dental, and commuter benefits

Company info

  • We are fixing US healthcare by building an AI-native physical care platform, starting with home health. We have a genuinely differentiated story and no one who owns the strategy behind how it reaches the market. That is this role.
  • As a Special Projects Lead on our Marketing and Growth team, you will own how Adaptive shows up: our conference and event strategy, our digital and content strategy, our biggest public moments, and the collateral that helps Sales and Partnerships win. You will decide what we make, why, and whether it is good enough to ship. This is a strategy seat with design and production support behind it, not a design role.
  • You will thrive here if you have consulting-grade rigor, can own an ambiguous project end to end without a playbook, write and present exceptionally well, and have real taste.
  • THE OPPORTUNITY: OWNING HOW ADAPTIVE SHOWS UP
  • We are fixing US healthcare by building an AI-native physical care platform, starting with home health.
  • We have a genuinely differentiated story and no one who owns the strategy behind how it reaches the market.
  • That is this role.
  • As a Special Projects Lead on our Marketing and Growth team, you will own how Adaptive shows up: our conference and event strategy, our digital and content strategy, our biggest public moments, and the collateral that helps Sales and Partnerships win.
  • You will decide what we make, why, and whether it is good enough to ship.
  • This is a strategy seat with design and production support behind it, not a design role.
  • Healthcare experience. We will support your learning curve, but you must be an autodidact who will quickly familiarize yourself with the industry
  • A design portfolio. This is a strategy role. We assess taste through the work you present, not through a portfolio
  • As a Special Projects
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