Careers at KKR
Marketing Analytics - Vice President
Boston, MA · Exec
Sponsorship not specified$140k-$185kDetected 15 days ago
PythonSQLSnowflakeRedshiftAWSData EngineeringData VisualizationStatisticsMarketing AnalyticsSalesforceMarketoGoogle AnalyticsCRMLead GenerationLeadershipCommunicationProblem Solving
About the role
- KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions.
- KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities.
- KKR's insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group.
Responsibilities
- Serve as the strategic lead for marketing analytics, partnering with senior insurance marketing stakeholders to develop data-driven strategies, KPIs, and measurement frameworks
- Lead full-funnel marketing analytics, connecting campaign performance to conversion, pipeline, and revenue impact
- Design and analyze multi-channel campaigns (email, web, paid media, events, CRM, sales) to drive ongoing optimization
- Develop and refine lead scoring models and segmentation strategies to improve targeting and conversion in a B2B context
- Drive executive-level reporting and insights, translating complex data into clear, actionable recommendations that inform strategic decisions
- Build and maintain dashboards to track key marketing metrics and communicate insights
- Mentor and guide junior team members and contribute to building a high-performing analytics team
- KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds.
Requirements
- 7-10 years of experience in marketing analytics, including multi-channel, full-funnel analytics, and B2B marketing analytics (e.g., lead scoring and funnel performance), preferably in insurance or financial services
- Experience with brand marketing and paid media analytics, including measurement of brand campaigns, media performance, and optimization across paid channels
- Deep expertise in marketing measurement, attribution, and ROI analysis, with the ability to connect marketing activity to business outcomes
- Experience with Salesforce CRM, B2B marketing analytics, and marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud)
- Strong understanding of web and digital analytics tools (e.g., Google Analytics, Adobe Analytics, or similar platforms)
- Proficiency in SQL and experience analyzing large datasets from CRM and marketing platforms
- Experience using Python and working with cloud data platforms such as Snowflake and/or AWS Redshift
- Experience partnering with data engineering and technology teams to enable scalable analytics solutions
- Experience with segmentation and customer targeting strategies
- Strong analytical and problem-solving skills with a demonstrated ability to generate actionable insights
- Experience building dashboards using Tableau, Power BI, or similar tools
Compensation
- $140,000 - $185,000 USD
Benefits
- You can request reasonable accommodations by sending an email to Benefits@kkr.com.
Equal opportunity
- KKR is an equal opportunity employer.
- Individuals seeking an accommodation for the application or interview process should email Benefits@kkr.com.
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