Ngs
Senior Director, Brand
Washington, DC · Director
No sponsorship$185k-$195kDetected 30 days ago
Strategic CommunicationsBrand StrategyNGSLeadershipCommunicationOrganizational Skills
About the role
- The Senior Director, Brande will establish strategies to reach global audiences in relevant and meaningful ways.
- Credentials in communications, branding, marketing, business or related field.
Responsibilities
- Lead and evolve brand strategy across the Society and serve as a thought leader and key brand liaison to partners that are licensed to amplify the brand.
- Work closely with partner groups, such as the National Geographic magazine, books, travel, events, and consumer products teams on brand expression and activations.
- Provide strategic direction for brand, creative, marketing, and other teams across partner marketing and communications divisions and the entire Society to produce innovative, compelling work of the highest standard.
- Translate audience insight and market data into actionable brand positioning and compelling reasons to believe that drive differentiation and brand performance.
- Develop and maintain comprehensive brand guidelines (logos, voice, tone, and visual style) to ensure consistency across digital, social, and physical channels.
- Lead creative development process on the creation of branded assets and brand guideline documents.
- Partner and collaborate cross-functionally with partner marketing team, editorial and content, and NGS divisions to gain alignment on brand identity guidelines and translation into various customer experiences (live events,museum exhibits) and marketing campaigns. creative strategy.
- Lead global brand training and develop materials that inspire stewardship of the National Geographic brand.
- Serve as the "brand guardian" and resident expert on brand guidelines, maintain brand integrity across all initiatives, products, partnerships, activations, and all opportunities, ensuring consistent adherence to brand guidelines and standards.
- Partner on vetting of new opportunities and partnerships and assess how they align with NGS' brand standards and mission, lead deep dive analysis and facilitate approval committee on new partner opportunities.
Requirements
- Bachelor's degree is required.
- Minimum Years and Type of Experience 10+ years, including at least 5+ working in a complex organization with global brand recognition with 3+ years of management experience in a complex, matrixed-driven team environment.
Nice to have
- every Tuesday and Wednesday.
- Candidates must be legally authorized to work in the United States.
- This position is not eligible for visa sponsorship.
- W e encourage you to apply even if your experience is not a 100% match with the position.
- We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.
- MBA or advanced degree preferred.
Skills
- How You'll Contribute
Compensation
- Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.
- The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more.
- At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.
- The salary range for this position is $185,250.00 - $195,000.00.
Benefits
- Develop measurement approach and ensure consistent tracking of brand-specific metrics to measure overall brand health and f equity-building initiatives with key audiences.
- Educational Background
- The National Geographic Society offers a competitive and holistic total rewards package.
Company info
- Lead and evolve brand strategy across the Society and serve as a thought leader and key brand liaison to partners that are licensed to amplify the brand. Work closely with partner groups, such as the National Geographic magazine, books, travel, events, and consumer products teams on brand expression and activations.
- Assess potential ways to measure brand or reputational risk versus reward and recommend opportunities to leadership.
- Leverage data to inform brand and creative strategy.
- Excellent oral and written communication skills; ability to work with a variety of internal constituents.
- Ability to handle sensitive information confidentially and exercise good professional judgment.
- Strong leadership and interpersonal skills with the ability to navigate complex business environments.
- Strong people and prioritization skills.
- Excellent organizational skills and meticulous attention to detail.
- Experience building a global brand, developing brand positioning and repositioning, assessing brand risk and maintaining brand standards, including with partners.
- Understanding of the creative process and experience in managing agencies and working with in-house creative teams to develop high quality and effective creative.
- Proven success acting as a brand guardian while strategically assessing and adding partners and advancing growth opportunities.
- Experience assessing brand risk and knowing when to pursue new opportunities and when to decline them.
- Proven ability to collaborate in a highly matrixed and complex environment, serving as a tactical and strategic advisor, coach, and partner.
Visa & Work Authorization
- Candidates must be legally authorized to work in the United States.
This listing is sourced directly from Ngs's careers page and normalized into a canonical job model.