Checkr
Senior Strategic Finance Manager - Marketing
San Francisco, California, United States · Senior
Sponsorship not specified$192k-$249kDetected 14 days ago
Data VisualizationSalesforceFinancial ModelingLeadershipCommunicationCollaboration
About the role
- Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date.
- About the team and role The Financial Planning & Strategy (FP&S) team at Checkr sits at the intersection of finance, strategy, and execution.
Responsibilities
- Ownership & Business Partnership: Own the marketing finance partnership. Be the go-to strategic finance partner for the VP of Marketing and their leadership team- embedded enough to anticipate needs, independent enough to push back when it counts.
- Marketing Measurement & ROI: Build and own the frameworks for measuring ROAS, channel efficiency, and attribution across paid, brand, and lifecycle - and push beyond attribution toward what actually matters: causal, incremental measurement.
- Own our evolution toward incrementality testing and Marketing Mix Modeling (MMM) so we can answer not just what got credited, but what the next dollar actually drives.
- Unit Economics: Own our unit economics model, reporting, and insights. Leverage this to drive investment decisions and external investor relations.
- AI: Build for scale with AI. Develop AI-powered workflows, automated reporting, and intelligence systems that give the FP&S team and our marketing partners an analytical edge.
- Budget Mgmt: With the support of the Strategic Finance analyst, govern the budget management and reporting for the COO's overall budget.
- Ownership & Business Partnership: Own the marketing finance partnership.
- Be the go-to strategic finance partner for the VP of Marketing and their leadership team- embedded enough to anticipate needs, independent enough to push back when it counts.
- Own the marketing finance partnership.
- Own our unit economics model, reporting, and insights.
Requirements
- Hands-on experience with Marketing Anlaytics tools (ie.
- 8+ years of progressive finance experience, including at least 4 years as a dedicated partner to B2B marketing organizations. A foundation in investment banking, private equity, or management consulting is a strong plus.
- Deep fluency in marketing economics - you can build a channel ROI model from scratch and explain ROAS to a CMO in plain English. You are comfortable being the connective tissue between the CFO and CMO.
- Fluency across the marketing measurement stack, from multi-touch attribution to incrementality testing and MMM. You understand the limits of each method and know when to use which, and you've helped organizations move up that maturity curve.
- Experience across both PLG and sales-led go-to-market motions. You understand how marketing measurement, attribution, and investment decisions differ between self-serve and direct sales channels, and you've built frameworks that account for both.
- A track record of driving business outcomes through financial insight, not just reporting. You influence strategy
- You've built something with AI - a model, an automated analysis, a workflow. You see it as a core part of how great finance teams operate, not a novelty.
- Expert-level financial modeling with an instinct for what actually moves the business.
- Strong executive presence - you communicate with clarity and conviction whether you're in a working session or exec review.
- Hands-on experience with Marketing Anlaytics tools (ie. HockeyStack) Salesforce, BI tools (ie. Omni, Looker, Tableau), and SQL.
- You identify problems before they're handed to you, and you do your best work when the answer isn't obvious.
Nice to have
- A foundation in investment banking, private equity, or management consulting is a strong plus.
- You are comfortable being the connective tissue between the CFO and CMO.
- Fluency across the marketing measurement stack, from multi-touch attribution to incrementality testing and MMM.
- You understand the limits of each method and know when to use which, and you've helped organizations move up that maturity curve.
- Experience across both PLG and sales-led go-to-market motions.
- You understand how marketing measurement, attribution, and investment decisions differ between self-serve and direct sales channels, and you've built frameworks that account for both.
- A track record of driving business outcomes through financial insight, not just reporting.
- You influence strategy
Skills
- getting a new job, a new place to live, a car ride, childcare, even a date.
- Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.
- About the team and role
Compensation
- For more information on our compensation philosophy, see our website.
- OR Base Salary range (San Francisco, CA)
- $192,000 - $248,600 USD
- Own the annual and long-range planning process for the marketing org - setting targets, stress-testing investment cases, and building the financial narrative that earns executive confidence.
Benefits
- Learning and development allowance
- Competitive cash and equity compensation, and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend
- In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages.
- A relocation stipend may be available for those willing to relocate to a Checkr hub location.
This listing is sourced directly from Checkr's careers page and normalized into a canonical job model.