Verkada
Growth Marketing Manager, Upper Funnel
San Mateo, CA United States · Mid · Full-time
No sponsorship$175k-$195kDetected 8 days ago
SQLAgentic AIGrowth MarketingPerformance MarketingExcelValuationLeadership
Stay score
odds of building a lasting career here
61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card follow-through: 100%
Of 12 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 505 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.
DOL often reclassifies their job titles
The Department of Labor assigned a different occupation than this employer requested on 40% of its 15 wage determinations — against a 18% norm. The occupation sets the prevailing wage floor.Reclassification is routine and can reflect genuinely hybrid roles; it is not by itself evidence of underpayment.
Files H-1B transfers
24 transfer filings in the last year, covering 24 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
Community outcomes
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About the role
- At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception.
- As a Growth Marketing Manager: Upper Funnel, you'll be part of a high-performing team with backgrounds spanning investment banking, consulting, marketing, and high-growth startups.
- You'll answer three questions again and again: What should we run?
Responsibilities
- Creative & Story: Decide what we run. Think critically about ads, messages, and formats, and what works best on each platform. Partner with our creative team to turn Verkada's story into campaigns that people remember.
- Audience Strategy: Decide who is worth spending money on. Build ICP and account-list targeting, and choose the right channel mix to reach them.
- Measurement & Incrementality: Design and read geo-lift tests, holdouts, and conversion lift studies. Devise ways to measure impact from channels that are hard to attribute, like billboards and audio. Own key metrics like website visitors.
- Partner with our creative team to turn Verkada's story into campaigns that people remember.
Requirements
- 4+ years of experience in growth marketing, performance marketing, paid media, marketing science, a startup or equivalent.
- A strong point of view on creative and story: you can explain why a campaign was good, what helped it, and what hurt it.
- You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
- Hands-on experience buying media, and the confidence to make decisions about spending real money.
- A clear answer to the question, "How did you know it worked?" You have designed and read at least one incrementality test yourself, such as a geo-lift, matched-market, or holdout test.
- Proficiency in data analysis. Knowledge of SQL and Excel preferred.
- US Employee Benefits
- Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
Nice to have
- Proficiency in data analysis.
- Knowledge of SQL and Excel preferred.
- Experience with CTV, out-of-home, audio, or account-based marketing (ABM) campaigns is a plus.
Compensation
- Estimated Annual Pay Range
Benefits
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs
- Professional development stipend
- Fertility Stipend
- Wellness/fitness benefits
- Commuter benefits
- Learning Loop & Insights: Keep a clear record of what we tested and what we learned.
Company info
- Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
- We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.
- You can look at all kinds of communities to see our platform's impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.
- We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more.
- Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.
- You can look at all kinds of communities to see our platform's impact in the world.
- It's the retailer that uses our agentic AI to deter theft before it happens.
- The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE.
- The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes.
- We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.
- We've got serious momentum in the market:
- more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more.
- We're rapidly scaling this impact:
- today, more than 2 million Verkada devices are deployed across 170+ countries.
Equal opportunity
- Verkada Is An Equal Opportunity Employer
- As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals.
Visa & Work Authorization
- You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
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This listing is sourced directly from Verkada's careers page and normalized into a canonical job model.