the Ad Council
Campaign Analyst
United States · Full-time
Sponsorship not specified$75k-$80kDetected 51 days ago
Data VisualizationGoogle AnalyticsExcelCommunicationMicrosoft Office
About the role
- This role goes beyond reporting to ensure data integrity, translate performance into decision-ready insights, and guide cross-functional teams on campaign optimization.
- Ensure measurement integrity by validating data accuracy, identifying gaps or limitations, and supporting reliable performance interpretation
Responsibilities
- Own evaluation and interpretation performance data across channels for a defined set of campaigns within the broader portfolio
- Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to campaign objectives
- Lead analysis of performance trends, contextualizing results within campaign goals, constraints, and external factors
- Conduct targeted analyses to support key campaign milestones, prioritizing business impact and decision relevance
- Serve as a trusted analytics partner, bringing data-informed perspective and strategic guidance to support campaign planning and stakeholder decisions
Requirements
- 3+ years of experience in marketing, media, or digital analytics
- Strong ability to translate data into strategic recommendations and business implications
- Demonstrated experience with media and digital performance metrics and applying judgment in complex or ambiguous analytical scenarios
- Strong working proficiency in GA4, including acquisition, engagement, and conversion analysis
- Excel and PowerPoint expertise
- Experience with databases and BI tools (Tableau, Looker Studio)
- Strong communication skills with the ability to influence stakeholders through insights
- Detail-oriented and commitment to data quality, accuracy, and measurement integrity
- Demonstrate intellectual curiosity, openness to feedback, and willingness to incorporate input to continuously improve outputs and effectiveness
Nice to have
- Familiarity with Google Tag Manager preferred but not required
Skills
- Leverage AI-enabled tools and automation to improve efficiency, while retaining accountability for analytical rigor and outputs
- Technical skills include:
Compensation
- The compensation for this position is within the range of $75,000 - $80,000 annually (based on experience level).
Benefits
- Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
- Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
- Professional and skill-based development opportunities; Tuition Reimbursement.
- Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; "Health" days.
Company info
- The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change.
- For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns - Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more.
- At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are.
Equal opportunity
- Equal Opportunity Employer.
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This listing is sourced directly from the Ad Council's careers page and normalized into a canonical job model.