Webershandwick

Webershandwick

Vice President, Corporate Social & Influencer Strategy

Washington, District of Columbia, United States · Exec

Sponsorship not specifiedDetected 29 days ago
ResearchLeadershipCommunicationCollaboration

About the role

  • We're storytellers, content creators, and we engage people IN the story.
  • Our success is built on a deep commitment to client service and to our people.
  • Vice President, Corporate Social + Influencer Strategy Washington, DC Weber Shandwick is seeking a Vice President, Corporate Social + Influencer Strategy to join our Washington, DC team.

Responsibilities

  • Serve as a senior strategic lead and trusted advisor across key client relationships, providing counsel on social, digital, and influencer strategy in corporate, public affairs, crisis, and regulated environments.
  • Lead integrated, insight-driven strategies across owned social, executive visibility, employee advocacy, creator partnerships, earned amplification, and measurement.
  • Build and oversee executive social programs, including LinkedIn strategy, voice development, content planning, governance, and measurement.
  • Lead social strategy in crisis and issues environments, partnering with crisis, public affairs, earned, legal, and analytics teams to anticipate risk and support clear decision-making.
  • Partner across creative, earned, paid, analytics, public affairs, crisis, and legal/compliance teams to deliver integrated programs with a high standard of execution.
  • Lead, mentor, and inspire multidisciplinary teams, fostering collaboration, accountability, and growth.
  • Support financial management, including scope development, staffing, resource allocation, and delivery against budget.
  • Drive organic growth and contribute to new business, pitch strategy, thought leadership, and practice development.

Requirements

  • 10-12+ years of experience in corporate communications, public affairs, social strategy, digital PR, or integrated communications, with agency or in-house leadership experience.
  • Significant experience with executive social strategy and thought leadership, particularly on LinkedIn.
  • Experience designing and operating employee advocacy or employee creator programs, including governance, legal, compliance, training, and measurement.
  • Strong influencer and creator strategy expertise, with sound judgment about when creator partnerships strengthen a corporate objective and when they introduce unnecessary risk.
  • Experience collaborating across corporate, public affairs, earned media, creative, paid, analytics, and legal/compliance teams.
  • Strong business acumen, including experience with scopes, budgets, resource planning, and organic growth.
  • Exceptional storytelling and presentation skills, with the ability to turn complex ideas into clear, compelling strategy.

Compensation

  • $119,000 USD - $155,000 USD
  • Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position
  • market considerations
  • budgetary considerations
  • tenure and standing with the company (applicable to current employees)
  • as well as the employee's/applicant's background, pertinent experience, and qualifications.

Company info

  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • Vice President, Corporate Social + Influencer Strategy
  • Washington, DC
  • Weber Shandwick is seeking a Vice President, Corporate Social + Influencer Strategy to join our Washington, DC team. This leader will shape social, digital, and influencer strategy for high-profile corporate, public affairs, and regulated client engagements, helping organizations use social as a true reputation, stakeholder engagement, and business tool.
  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape.
  • We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • Weber Shandwick is seeking a Vice President, Corporate Social + Influencer Strategy to join our Washington, DC team.
  • This leader will shape social, digital, and influencer strategy for high-profile corporate, public affairs, and regulated client engagements, helping organizations use social as a true reputation, stakeholder engagement, and business tool.
  • This role requires a seasoned strategist who can operate at the intersection of innovation, culture, and risk - bringing forward-thinking ideas to the table while navigating complex client dynamics, legal review, reputational exposure, compliance considerations, and fast-moving public conversation.
  • The Vice President will serve as a trusted advisor to senior clients and internal leaders, building strategies that meet business objectives and elevate how social and influencer engagement shows up in corporate communications.
  • The ideal candidate has deep expertise in corporate social strategy, executive visibility, creator engagement, employee advocacy, and issues management, and is equally credible counseling a CEO, pressure-testing a creator brief, shaping a LinkedIn narrative, or helping a team move through a crisis with clarity.
  • This person will need to be adhere to our hybrid work model, with the expectation that they will work from the Washington D.C. office a minimum of three times a week.

Equal opportunity

  • Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
  • We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors
  • rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
  • If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.

Visa & Work Authorization

  • origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status
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This listing is sourced directly from Webershandwick's careers page and normalized into a canonical job model.