Veridian Service Partners

Director, Local Market Growth

Dallas, TX · Director

Sponsorship not specifiedDetected 22 days ago

Project ManagementBrand StrategyGrowth MarketingPerformance MarketingLeadership

About the role

The Director of Local Market Growth is responsible for successfully launching Veridian's brands into new geographic markets and establishing the local demand engine that fuels early growth.
This includes overseeing grassroots marketing, community partnerships, local PR, events, neighborhood activation, door-to-door canvassing, referral program development, and other local growth tactics that accelerate market penetration.
Working closely with Performance Marketing, Brand Marketing, Sales, and local operations leadership, this role ensures each new market launches with strong demand generation, local brand recognition, and a repeatable market-entry playbook.

Market Launch Strategy & Execution Lead the go-to-market planning and execution for all new market launches.
Develop launch playbooks that outline how Veridian brands enter and scale in new markets.
Establish early demand generation strategies to drive initial lead volume and revenue.
Partner with executive leadership to determine launch sequencing, readiness, and investment levels.
Local Demand Generation Build and execute localized marketing strategies tailored to each market.
Own grassroots and community marketing initiatives including: Neighborhood outreach Homeowner association partnerships Community sponsorships Identify and execute high-impact local demand tactics that accelerate early growth.
Door-to-Door Canvassing Build and lead door-to-door canvassing as a core local demand channel, including territory planning, daily activity targets, and field execution standards.
Recruit, train, and manage canvassing teams and/or vendor partners against clear activity and conversion benchmarks.
Track canvassing performance: doors knocked, contacts, leads, and appointments set - and optimize routes, scripts, and staffing based on results.
Referral Program Development & Execution Design, launch, and own customer and partner referral programs as a scalable, repeatable source of local demand.

To effectively perform the duties for this position, individuals must be able to demonstrate competencies that are essential to the position.
Experience 10+ years of experience in growth marketing, field marketing, market expansion, or go-to-market leadership.
Proven experience launching or scaling businesses in new geographic markets.
Experience managing grassroots marketing, events, partnerships, door-to-door canvassing, referral programs, and local demand generation programs.
Technical & Functional Skills Strong understanding of local marketing tactics including events, partnerships, PR, door-to-door canvassing, referral program design, and grassroots marketing.
Experience translating national brand strategy into effective local execution.
Ability to analyze market performance data and adjust strategy accordingly.
Strong project management skills with the ability to coordinate multiple launch initiatives simultaneously.

At Veridian Service Partners, we believe in putting people first-our team, our customers, and our communities.
Backed by private equity and focused on growth through both organic expansion and acquisitions, we are building the most admired and profitable home services company in America's top 50 markets.
Veridian is more than just a name; it represents growth, integrity, and opportunity.
We're expanding across the outdoor services space with a commitment to quality, professionalism, and a culture rooted in respect and teamwork.
Join us as we continue to grow, innovate, and make a lasting impact-one backyard at a time.
Competitive pay (based on experience) On-the-job training Company Expansion and growth opportunities Team-oriented work environment

This listing is sourced directly from Veridian Service Partners's careers page and normalized into a canonical job model.