ServiceTitan
Senior Manager, SEO/GEO Program
US Remote · Senior
Sponsorship not specifiedDetected 20 days ago
LLMsSEOContent MarketingRecruitingOnboardingContract ManagementLeadership
About the role
- This is a senior leadership role at the intersection of technical SEO, generative engine optimization (GEO), content strategy, and cross-functional influence.
- The program is mature in some areas and actively evolving in others - particularly around AI search visibility and attribution.
- This role requires strategic judgment, an operator's bias for execution, and a genuine curiosity about where search is going.
Responsibilities
- Own the content strategy framework - what gets built, what gets refreshed, what gets cut - and drive the program toward a more dynamic, signal-driven model
- Lead BOFU prioritization: comparison pages, features pages, industry and sub-industry pages are the highest-leverage surface in the program and require sustained strategic attention
- Own ServiceTitan's AI search visibility strategy across Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven surfaces
- Lead the prompt tracking and citation monitoring program - translating AI visibility data into actionable content and off-page recommendations
- Direct the off-page GEO program including digital PR, earned media, and citation density building - and make the case for appropriate budget allocation toward these channels
- Own how the organic and GEO program is measured and reported - building a narrative that connects visibility to pipeline in a world where clicks alone no longer tell the full story
- Lead the cross-functional work needed to improve how organic influence is captured across the buyer journey
- Manage and develop two direct reports responsible for SEO operations and multi-brand execution
- Own relationships with all agency partners across content production, technical SEO, link building, digital PR, and GEO - including strategic direction, performance accountability, and contract management
- Build strong cross-functional relationships with web, demand gen, product marketing, and brand creative to ensure SEO and GEO recommendations actually get implemented
Requirements
- So, if you have the skills but are hesitant to apply because of your background, apply anyway.
Nice to have
- 6+ years in B2B SaaS SEO with ownership of a program that connects organic to pipeline - not just traffic growth
- Deep, current understanding of GEO and AI search as an operational practice - you are actively working in this space, not watching from a distance
- Track record of influencing cross-functional stakeholders - web, product marketing, demand gen - without direct authority over their teams
- Comfort operating across multiple brands with different competitive contexts, audiences, and content maturity levels
- Experience with programmatic or AI-assisted content at scale and a clear point of view on when it helps and when it creates problems
- Experience with earned digital PR as a GEO and authority-building lever, not just traditional link acquisition
- Familiarity with AI search tracking and programmatic content platforms
- experience with Profound or AirOps preferred
Skills
- AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.
Compensation
- $147,600 USD - $221,400
- $137,900 USD - $206,900
Benefits
- Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career.
- In addition to base salary, our total compensation package includes an annual bonus, equity, and a holistic suite of benefits.
- Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
Company info
- We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events.
- At ServiceTitan, we celebrate individuality and uniqueness.
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