Forthea

Forthea

Marketing Director

Houston, Texas · Director

Sponsorship not specified$15k-$40kDetected 120 days ago
SQLData AnalysisSEOEmail MarketingHubSpotCRMPerformance MarketingSalesBusiness DevelopmentLead GenerationOutbound SalesLeadershipPublic SpeakingWriting

About the role

  • In short, you are responsible for generating a significant portion of the qualified opportunities that fuel the agency's growth.
  • This role works closely with our sales leadership and service delivery teams.
  • The ideal candidate has proven experience marketing and growing a professional services firm or digital agency from a similar size and stage.

Responsibilities

  • Build and execute multi-channel campaigns across email, events, social media, outbound, and website
  • develop ABM programs for high-value target accounts in coordination with sales
  • Own marketing automation and CRM execution within HubSpot, including lead scoring, segmentation, nurture sequences, and attribution reporting
  • track and optimize marketing-sourced pipeline and revenue contribution
  • Develop and execute a positioning strategy that differentiates Forthea in its key verticals and establishes category authority in performance marketing
  • Own Forthea's brand narrative, messaging framework, and value proposition
  • Identify, develop, and manage strategic partnerships with complementary service providers, technology vendors, and industry organizations that expand Forthea's reach and generate referral pipeline
  • Build co-marketing programs with partners-joint webinars, co-authored content, shared events-and cultivate relationships with vertical-specific industry associations

Requirements

  • Proven Agency Marketer: You have direct experience marketing a professional services firm or digital agency and have contributed to meaningful revenue growth.
  • You understand the unique dynamics of selling expertise-long sales cycles, relationship-driven buying, and the importance of credibility and positioning.
  • Exceptional Writer: You are a strong, clear, and persuasive writer who can personally produce compelling thought leadership, case studies, and campaign content.
  • 10-15+ years of marketing experience, with significant focus on demand generation and pipeline growth in a B2B or professional services environment
  • Proven track record of generating MQLs and SQLs that convert into qualified pipeline and closed revenue
  • Experience with account-based marketing strategies and building strategic partnerships or co-marketing alliances
  • Required
  • Direct experience marketing a digital agency, marketing agency, or professional services firm-ideally from a similar size and growth stage
  • Strong experience planning and executing events-hosted, conferences, and virtual-that produce measurable pipeline results
  • Excellent writing skills with demonstrated ability to produce thought leadership, case studies, and campaign content
  • Experience developing RFP responses and sales enablement materials for a professional services or agency environment
  • Strong analytical skills with the ability to build reporting, interpret performance data, and optimize programs based on results
  • Preferred
  • Experience marketing within or to multifamily, multi-location, or real estate verticals
  • Familiarity with performance marketing services (PPC, SEO, analytics) and the ability to translate technical capabilities into compelling market messaging
  • Background in or exposure to agency operations, service delivery, or business development

Nice to have

  • Hands-on expertise with marketing automation platforms (HubSpot strongly preferred), CRM systems, and outbound tools (e.g., Seamless, Apollo)

Skills

  • Track partnership-sourced pipeline and ROI to prioritize the highest-value relationships

Compensation

  • Competitive base salary commensurate with experience, plus performance-based incentives tied to pipeline and revenue outcomes.

Company info

  • Establish Forthea as the go-to performance marketing agency for multifamily, multi-location, and B2B brands.
  • Our ICP should know who we are and what we stand for before our sales team ever reaches out.
  • Market Positioning & Brand Authority: Establish Forthea as the go-to performance marketing agency for multifamily, multi-location, and B2B brands. Our ICP should know who we are and what we stand for before our sales team ever reaches out.
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