Wave HQ

Director of Growth Marketing

Toronto, Ontario · Director

Sponsorship not specifiedCAD 160k-CAD 190kDetected 162 days ago

Data VisualizationA/B TestingGrowth MarketingForecastingRecruitingLeadershipCollaboration

About the role

Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets.
Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption.
Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV.
Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization.
Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers.
Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance.
Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights.
Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution.
Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes.
Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI.

No matter where you are or how you get the job done, you have what you need to be successful and connected.
The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.
10+ years of experience in B2B SaaS marketing, with at least 7 years leading growth marketing with revenue accountability.
Proven success scaling demand and revenue in a product-led growth environment with deep understanding of
Expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools.

Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers.

This listing is sourced directly from Wave HQ's careers page and normalized into a canonical job model.