Green Light Jobs

Green Light Jobs

Creative Director

Atlanta (Remote Friendly) · Director

Sponsorship not specified$140k-$190kDetected 13 days ago
Design SystemsContent MarketingWritingBrand StrategyCRMGrowth MarketingVideo ProductionCommunicationMentoring

About the role

  • An inspirational and motivational leader with a people-centric approach, dedicated to mentoring teams to produce exceptional and innovative creative outcomes in a fast paced tech environment.
  • Deep understanding of modern marketing strategies, content strategy, and the unique needs of family, parent, and kid-focused audiences.

Responsibilities

  • Develop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellence.
  • Lead the creation of engaging, on-brand copy and creative for marketing campaigns, product launches, website, email, social media, and in-app experiences.
  • Collaborate with design, product, and growth marketing teams to ensure all messaging and creative is cohesive, compelling, and tailored to our audiences.
  • Analyze audience insights and campaign performance to refine messaging and storytelling approaches.Co-own awareness metrics with growth.
  • Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives.
  • Stay up-to-date on industry trends, best practices in copywriting, brand design, and emerging storytelling formats in digital media.
  • Maintain the documentation of brand standards and guidelines ensuring all of our communications are on brand.
  • You'll shape our narrative, push our brand design system to new heights, and champion compelling visual storytelling while crafting messaging that connects emotionally with our diverse audience.
  • In this highly collaborative role, you'll drive brand strategy, oversee copywriting and brand design, and ensure our story is told consistently and powerfully across every touchpoint.
  • Join us to inspire families, build brand love, and make a positive impact for future Greenlight families.

Requirements

  • 5-8+ years of experience in brand marketing, with a strong background leading copy and design for digital products or consumer tech.
  • Exceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience-focused content.
  • Analytical mindset with the ability to use data and insights to inform storytelling and messaging decisions.

Compensation

  • $140,000 - $190,000
  • $140,000 - $180,000

Benefits

  • The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more.
  • With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family's future.

Company info

  • It takes a special team to aim for a never-been-done-before mission like ours.
  • Greenlight is committed to an inclusive work environment and interview experience.
  • If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me.
  • We're looking for people who love working together because they know it makes us stronger, people who look to others and ask, "How can I help?" and then "How can we make this even better?" If you're ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team.
  • Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
  • Proven experience developing and executing on a brand strategy, including brand narratives and messaging strategies across multiple channels.
  • Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns encompassing digital, social media, film/video production, CRM, OOH, and new media.
  • Not sure this one's for you? Don't count yourself out. Show us what you've got and we'll reach out if there's a great fit.
  • Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids.
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This listing is sourced directly from Green Light Jobs's careers page and normalized into a canonical job model.