Keenfootwear

Keenfootwear

Performance Marketing Manager

Portland, OR

Sponsorship not specified$95k-$101kDetected 16 days ago
Project ManagementSEMBrand StrategyPerformance MarketingSalesExcelVendor ManagementCompensationCommunicationCollaborationPublic SpeakingDemand Planning

About the role

  • Acquisition Marketing Manager, this position works closely with KEEN's Direct to Consumer and PurePlay Sales teams to advance marketplace and digital direct growth through expert, data driven advertising execution.
  • As KEEN's digital presence evolves, this role will expand its scope into additional performance channels supporting search presence and discoverability.

Responsibilities

  • Set clear performance expectations, manage deliverables, and hold partners accountable to results.
  • Own reporting on key performance indicators including impressions, clicks, CTR, CPC, conversion rate, ROAS, ACOS, TACOS, and attributed revenue.
  • Develop and deliver performance reports that communicate results, trends, and strategic recommendations to stakeholders.
  • Collaborate with DTC, merchandising, and marketing teams to ensure campaign execution supports broader business goals.
  • Drive testing initiatives and champion ideas that improve campaign performance and operational efficiency.
  • Why Work at KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.

Requirements

  • Knowledge, Skills, and Abilities
  • Strong analytical skills with a demonstrated ability to synthesize data into strategic recommendations.
  • Proficiency with Microsoft Excel or Google Sheets.
  • Significant hands-on experience with Amazon Marketplace or retail media platforms.
  • Experience with bid management, reporting, or campaign automation tools.
  • Proficiency with reporting and visualization platforms such as Power BI.
  • Travel Required: No
  • Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
  • Proven experience managing external agency partners and vendors, including setting expectations and driving accountability.
  • Excellent communication, organizational, and project management skills.
  • Preferred Qualifications
  • Deep familiarity with marketplace or eCommerce business models.

Nice to have

  • Translates complex data into strategic recommendations for cross-functional stakeholders and leadership.
  • Contributes to and influences best practices across global teams, providing guidance on strategy, execution standards, and performance optimization.
  • Evaluate agency output critically and provide strategic direction to ensure alignment with KEEN's goals and standards.
  • Proactively identify performance drivers, risks, and optimization opportunities through ongoing analysis.
  • Communicate performance insights and recommendations with clarity and confidence across functions and levels.
  • Serve as an internal expert on Amazon Channel, retail media trends, and marketplace best practices.
  • Expand expertise across performance channels as KEEN's digital presence and ambitions grow.
  • Bachelor's Degree in Business, Marketing, Communications, Analytics, or related field required.

Compensation

  • This range represents the low and high ends of this position's anticipated base salary range.
  • The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location.
  • Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.
  • $95,000 - $101,000

Benefits

  • By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.

Company info

  • Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure.
  • Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.
  • KEEN strives to show the world through its products and its actions that a business for good can actually be good for business.
  • Fuerst Group, KEEN, and Chrome are equal opportunity employers.
  • We value an inclusive and diverse community.
  • Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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This listing is sourced directly from Keenfootwear's careers page and normalized into a canonical job model.