HealthEquity Inc.
AI Search & Visibility Mgr
Remote, UNAVAILABLE, US
Sponsorship not specified$105k-$136kDetected 22 hours ago
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33Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
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About the role
- This role will serve as a strategic owner for how HealthEquity appears across traditional search, AI-powered discovery, and emerging digital decision-making environments.
- The Manager will connect visibility efforts to business outcomes by improving qualified digital traffic, market authority, competitive share of voice, buyer journey engagement, and pipeline influence.
- Reporting Structure and Work Setting The Manager, AI Search & Visibility reports to the Director of Content Marketing.
Responsibilities
- AI Visibility & Search Strategy Own HealthEquity's strategy for improving visibility across search engines, AI assistants, answer engines, and emerging digital discovery platforms.
- Develop and maintain a strategic roadmap that improves HealthEquity's discoverability, brand authority, market relevance, and competitive positioning over time.
- Monitor changes in AI search, search behavior, digital discovery trends, and buyer research patterns; recommend actions that maintain HealthEquity's competitive position.
- Translate visibility opportunities into business recommendations that support qualified traffic, brand preference, pipeline influence, and customer acquisition.
- Content, UX & Technical Optimization Partner with Content, Communications, Product, UX, Web, and Analytics teams to improve content structure, information architecture, machine readability, and discoverability.
- Recommend content, website, and authority-building initiatives that strengthen HealthEquity's presence throughout key buyer journeys.
- Collaborate with technical and web partners to ensure SEO and AI visibility considerations are incorporated into website enhancements, launches, migrations, and content updates.
- Partner with Communications, PR, Social Media, Content, and Commercial stakeholders to increase the likelihood that HealthEquity content, expertise, and thought leadership are surfaced, cited, and recommended.
- Identify opportunities to expand HealthEquity's presence within industry conversations, expert communities, publications, review platforms, partner channels, and other influential digital ecosystems.
- Create regular reporting for marketing leadership that communicates progress, risks, opportunities, competitive movement, and business impact.
Requirements
- What you will need to be successful Required Bachelor's degree in Marketing, Communications, Business, Analytics, or related field, or equivalent experience.
- 7+ years of experience in SEO, organic search, digital marketing, content strategy, web strategy, or related disciplines.
- Experience with enterprise SEO and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, BrightEdge, Conductor, or similar tools.
- Strong understanding of technical SEO principles, information architecture, content optimization, search analytics, and website performance.
Compensation
- Experience translating emerging technologies into practical, scalable, and measurable business strategies. #LI-Remote Salary Range $104500.00 To $136000.00 / year Benefits & Perks The actual compensation offer is determined based on job-rel
Benefits
- Our Mission Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.
Company info
- Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.
- Come be part of remarkable.
- Overview How you can make a difference The Manager, AI Search & Visibility is responsible for increasing HealthEquity's discoverability, authority, and visibility across search engines, AI assistants, answer engines, and other digital research channels.
- Working cross-functionally with Content, Communications, Social, Product, Web, Commercial, Analytics, and other marketing stakeholders, the Manager identifies visibility opportunities, monitors competitive trends, and delivers strategic recommendations that strengthen HealthEquity's digital presence, market position, and credibility with buyers, partners, consultants, and customers.
- This role typically performs remote.
Visa & Work Authorization
- You have the option to opt out.
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This listing is sourced directly from HealthEquity Inc.'s careers page and normalized into a canonical job model.