G2 Capital Advisors

G2 Capital Advisors

Director, Buyer Growth Partnerships & Referral

Remote (US) · Director

Sponsorship not specifiedDetected 47 days ago
AWSGCPAzureOKRsSEOSalesforceGrowth MarketingPerformance MarketingAffiliate MarketingBusiness DevelopmentPerformance ManagementResearchLeadership

About the role

  • As AI-mediated search reshapes how buyers research enterprise AI, agentic, and SaaS software, referral partnerships and affiliates become a critical opportunity of buyer acquisition alongside organic and paid channels.
  • This is a hybrid business development and growth marketing role spanning product-led partnerships, affiliate and media channel programs, and emerging buyer-discovery surfaces.
  • Define the partnership portfolio: which motions matter, at what depth, and how they differ by brand.

Responsibilities

  • Own the referral pillar's OKRs - buyer traffic, qualified traffic share, referral-attributed revenue, and source diversification - across all four brands.
  • Build a prioritization framework balancing quick wins (vendor badges, podcasts, review sites) against strategic bets (cloud marketplaces, VC/PE portfolio programs, AI buyer-discovery surfaces).
  • Identify, prioritize, and develop a diversified portfolio of partnership types that will drive Buyer traffic or users - spanning ecosystem and channel partners, affiliate and media partners, content and community partners, distributed product-led referral channels, and emerging buyer-discovery surfaces.
  • Source, evaluate, and structure deals across a range of commercial models - including rate-card and CPA media buys, affiliate commission and rev-share structures, strategic data and integration partnerships, and zero-cost product-led arrangements - selecting the right model for the partner and the motion.
  • Negotiate and manage partnership agreements end-to-end, from initial sourcing through contracting, launch, performance management, and renewal or wind-down.
  • Build the operating infrastructure to manage partnerships at scale - partner platforms, tracking and attribution, onboarding workflows, and a self-serve layer for the long tail.
  • Drive scalable onboarding and enablement resources for integration partners, including technical documentation, sandbox environments, and integration guides.
  • Work cross-functionally with Product and Engineering to support partner development and ensure smooth integration experiences.
  • Establish the referral dashboard in partnership with Insights & Planning: traffic, revenue, GP by partner, partner-sourced pipeline.
  • Use data to identify top-performing partners, optimize incentive structures, and prioritize investment across ecosystem and affiliate programs.

Requirements

  • 8+ years in growth, partnerships, marketing, or business development at a B2B SaaS, marketplace, or media company - with at least 3 years carrying a revenue or traffic number.

Nice to have

  • You don't wait for a playbook - you write one, pressure-test it, and scrap it when it stops working.
  • Experience with affiliate networks at scale (Impact.com http://Impact.com, PartnerStack, CJ, Awin), cloud marketplace partnerships (AWS, Azure, GCP, Salesforce), or B2B media buying / publisher ecosystems.
  • Background in software marketplaces, review sites, or buyer-discovery platforms
  • familiarity with G2's category and buyer journey a plus.
  • Exposure to AI-mediated search and emerging buyer-discovery surfaces - citation strategy, plugin/agent integrations, AEO.
  • If you don't have direct experience here, demonstrate a strong POV on where this is heading.
  • PE-backed or multi-brand company experience
  • comfortable operating across multiple brand P&Ls with different buyer profiles.

Compensation

  • With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

Visa & Work Authorization

  • If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice.
  • Choosing to opt out will not disadvantage your application in any way-we will ensure your materials receive a thorough manual review by our hiring team.
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This listing is sourced directly from G2 Capital Advisors's careers page and normalized into a canonical job model.