Bose
Manager Communications Planning
US, MA - Framingham
Sponsorship not specified$130k-$179kDetected 14 hours ago
Strategic CommunicationsBrand StrategyCRMLeadershipCommunication
About the role
- Today, Bose Corporation is entering an exciting new era.
- We invite you to join us in this transformation.
- At Bose, you're inspired to be and do your best and are rewarded for your unique talents!
Responsibilities
- Develop integrated communications strategies grounded in business objectives, product positioning, audience insights, brand priorities, and success metrics.
- Own the integrated activation architecture and maintain a single source of truth across functions, channels, markets, and consumer touchpoints.
- Partner with Media, Commercial, and activation teams to recommend investment priorities aligned to launch objectives and channel roles.
- Lead planning forums, alignment checkpoints, readiness reviews, and cross-functional decision meetings.
- Convene stakeholders to resolve trade-offs, reduce fragmentation, and maintain strategic alignment across launch initiatives.
- Partner with Analytics and Insights teams to evaluate performance across channels, audiences, markets, and touchpoints.
- Lead post-launch reviews and recommend improvements to messaging, channel mix, sequencing, investment, and launch phasing.
- Experience developing customer-relevant narratives from product features, claims, and reasons to believe.
- Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct authority.
- Comfort working in a fast-paced, matrixed environment with evolving priorities and multiple activation partners.
Requirements
- 6+ years of experience in integrated marketing, communications planning, brand strategy, or a related field.
- Strong understanding of launch phasing, cross-channel orchestration, readiness planning, investment prioritization, and measurement.
Compensation
- Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary.
Benefits
- Define measurement frameworks and learning agendas tied to communications objectives, business outcomes, consumer journey stages, and channel roles.
Company info
- We are seeking a Manager, Communications Planning to translate business, product, and brand strategy into integrated communications strategies for new product launches.
- This role defines the communications challenge, audience, messaging architecture, consumer journey, channel roles, launch phasing, and measurement approach-ensuring cross-channel planning begins with clear priorities, positioning, claims, reasons to believe, and brand guardrails.
- The Manager will serve as a central strategic partner across Product Marketing, Brand Strategy, Consumer Insights, CX, Creative, Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and activation teams-creating one connected plan across consumer touchpoints.
- What You Will Be Responsible For
- 1 | Comms Strategy & Architecture
- Define the communications challenge, audience journey, customer-relevant narrative, messaging hierarchy, channel roles, and moments that matter.
- Translate product features, claims, and reasons to believe into clear messaging architectures and activation guidance.
- Identify strategic gaps and trade-offs early, ensuring key upstream decisions are aligned before channel planning begins.
- 2 | Integrated Plan Design & Orchestration
- Define launch phasing, channel sequencing, planning milestones, dependencies, and readiness requirements.
- Align messaging, timing, and execution across Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and other activation teams.
Equal opportunity
- Bose is an equal opportunity employer.
- Please include "Application Accommodation Request" in the subject of the email.
- Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice.
This listing is sourced directly from Bose's careers page and normalized into a canonical job model.