Stark Carpet Corp

Web Director

New York, NY · Director

Sponsorship not specifiedDetected 7 days ago

AccessibilityProduct ManagementSEOContent MarketingAffiliate MarketingLead GenerationPerformance ManagementPhotographyLeadershipCollaborationOrganizational Skills

About the role

The ideal candidate is a proactive leader, strategic thinker, and problem solver who is passionate about digital innovation and eager to push the boundaries of what luxury home furnishings websites can achieve.
Ensure website stability, security, scalability, and performance.
Continuously identify opportunities to improve operational efficiency and streamline digital processes.

Responsibilities

Digital Strategy & Leadership Execute and manage the digital roadmap, website enhancements, and performance initiatives for Scalamandre.com and RedbyScalamandre.com in partnership with the Marketing Director and Senior VP of Business Operations.
Develop and execute a long-term roadmap that enhances the customer experience and supports business growth across both B2B and D2C channels.
Champion new functionality, tools, and digital experiences that improve engagement, lead generation, conversion, and customer satisfaction.
Establish KPIs and success metrics for digital performance and continually optimize against them.
Develop digital growth strategies that support customer acquisition, including affiliate marketing, influencer partnerships, and emerging e-commerce channels.
Web Development & Platform Management Lead and manage all website development initiatives, including enhancements, integrations, functionality improvements, and maintenance.
Oversee external development partners and internal resources, ensuring projects are delivered on time and within scope.
Manage project prioritization, testing, implementation, and quality assurance.
Partner with the Marketing Director to develop photography strategies that strengthen brand storytelling and enhance the digital customer experience.
Develop processes that improve asset management, production efficiency, and content quality.

Requirements

Bachelor's degree in Marketing, Business, Digital Media, Information Systems, or a related field.
7+ years of experience leading website strategy, digital platforms, e-commerce, or digital marketing initiatives.
Experience overseeing creative production, photography teams, or digital asset management.
Strong understanding of both B2B and D2C business models.
Technical Knowledge Strong understanding of website development, CMS platforms, e-commerce systems, and digital integrations.
Experience with analytics platforms, SEO, UX/UI best practices, and conversion rate optimization.
Familiarity with digital asset management systems and content workflows.
Ability to communicate effectively with both technical and non-technical stakeholders.

Company info

With more than 80 years of industry expertise, STARK is the discerning designer's go-to source for luxurious custom carpet and rugs.
Our Mission: To live our mission of helping create world class experiences, we believe our first responsibility is making design industry professionals the heroes in their projects because supporting businesses helps to preserve craftsmanship and enable unique and specially designed spaces to exist.
In meeting their needs, we must continue to deliver peace of mind service while offering an expansive, diverse, and innovative product assortment that is accessible and convenient.
Our Heritage: Established by Arthur Stark and his wife Nadia in 1938, the foundation of STARK was always to provide the very best products to our customers.
With a rich history, third generation owners Chad Stark, as CEO, and Ashley Stark, as Creative Director, bring the STARK legacy into the new century by staying true to their founding principles.
To seek out the best craftsman and methods of manufacturing for the most innovative and beautiful designs.
STARK is a certified Great Place to Work® (June 2026- June 2027) - and that comes straight from our people.
85% of our employees say STARK is a great place to work, 28 points above the typical U.S. company.
See our full certified profile and what our team says about working here: greatplacetowork.com/certified-company/7023725 Stark Carpet Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.
To live our mission of helping create world class experiences, we believe our first responsibility is making design industry professionals the heroes in their projects because supporting businesses helps to preserve craftsmanship and enable unique and specially designed spaces to exist.
Established by Arthur Stark and his wife Nadia in 1938, the foundation of STARK was always to provide the very best products to our customers.
greatplacetowork.com/certified-company/7023725 Stark Carpet Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.
COMPANY INFO About Us: With more than 80 years of industry expertise, STARK is the discerning designer's go-to source for luxurious custom carpet and rugs.

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