Paystand

Paystand

Vice President of Corporate Marketing

Remote; Santa Cruz, California, United States · Exec

Sponsorship not specifiedDetected 1 day ago
RESTContent MarketingBrand StrategyERPRecruitingCustomer SuccessAR/VRResearchLeadershipCommunicationCollaborationProblem Solving

About the role

  • With thriving hubs in Santa Cruz, San Francisco, Austin, Minneapolis, Mexico City, Hermosillo, and Guadalajara, we're leading a global revolution in financial systems.
  • 5000 list for five consecutive years, we're among the fastest-growing companies reshaping the future of finance.
  • Our Expanding Ecosystem: Paystand isn't just a company-it's a growing global network.

Responsibilities

  • Develop Paystand's Group-wide brand strategy and corporate narrative across products, acquisitions, geographies, and future business lines.
  • Build a unified messaging architecture connecting AR, AP, FX, Bitwage, mining, USDb, LATAM GTM, AI, customer impact, recruiting, culture, and future growth.
  • Own brand guidelines across messaging, visual identity, voice, events, executive communications, and external-facing materials.
  • Lead corporate communications, PR, analyst relations, thought leadership, social media, content strategy, employer brand, and reputation-building.
  • Partner with the CEO / Founder and executive team on founder thought leadership, global speaking narratives, press opportunities, investor-facing materials, and major external moments.
  • Own the company-level strategy, messaging, and executive preparation for major external and internal events.
  • Partner with Demand Generation on event-related campaign follow-up, lead capture, nurture, and pipeline conversion where applicable.
  • Partner with Product, Sales, Customer Success, RevOps, Partnerships, and Demand Generation to align ICPs, buyer personas, product messaging, and market-facing narratives.
  • Build market intelligence rhythms across competitive tracking, win/loss insights, customer voice, analyst feedback, category trends, AI, stablecoin, and buyer-behavior shifts.
  • Support product launches through clear messaging, customer proof, executive visibility, internal narrative alignment, and market-facing communication.

Requirements

  • 10+ years of B2B marketing leadership experience, preferably in SaaS, fintech, payments, enterprise software, financial technology, or another complex technical category.
  • Experience leading corporate marketing, brand, communications, content strategy, customer storytelling, employer brand, executive visibility, or market positioning.
  • Experience integrating brands, narratives, messaging systems, or marketing functions across multiple entities, acquisitions, business units, or geographies.
  • Strong ability to translate complex technology into clear, commercially compelling market narratives.
  • Experience partnering with founders, CEOs, or executive teams on company narrative, thought leadership, launches, investor-facing materials, strategic events, and market-facing messaging.
  • Experience in fintech, B2B payments, blockchain, ERP ecosystems, AR/AP automation, FX, global payments, financial services, or CFO-facing SaaS.
  • Experience leading brand unification, post-acquisition marketing integration, or multi-product narrative development.
  • Ability to move quickly, simplify complexity, and operate at Paystand pace.
  • Experience manifests in diverse ways, skills are transferable, and passion is a powerful driver.
  • More than a resume, we prioritize a genuine commitment, impactful contributions, and the ability to thrive in our dynamic, collaborative environment.

Nice to have

  • Position Paystand as a category-defining leader in B2B payments, financial automation, blockchain-enabled payment infrastructure, agentic finance, stablecoin innovation, and zero-fee commercial finance.
  • Oversee announcements, analyst briefings, media opportunities, awards, customer stories, keynote narratives, executive content, and company-level campaigns.
  • Ensure major events have a clear audience, message, owner, business purpose, executive prep plan, and measurable follow-up path.
  • Connect Paystand's company narrative to product value, buyer pain, market trends, customer outcomes, and competitive differentiation.
  • Strengthen the "Paystand ONE Company" story internally and externally.
  • Use AI and agentic workflows to improve research, messaging, content development, competitive intelligence, executive communications, event planning, social listening, and brand governance.

Compensation

  • Build and maintain a centralized company calendar covering conferences, executive speaking opportunities, product moments, recruiting campaigns, Foundation events, annual offsites, customer events, partner activations, culture moments, and major company milestones.

Company info

  • By harnessing the power of blockchain technology, we digitize receivables, automate financial processes, reduce time-to-cash, lower transaction costs, and unlock new revenue streams for businesses.
  • Why We Do It: We're driven by a mission to revolutionize digital payments and decentralize finance, creating a more open, inclusive, and transparent financial ecosystem, starting with B2B payments.
  • How We Do It: As change-makers in the DeFi movement, we don't just follow trends-we set them.
  • If you're passionate about shaping the future of fintech and eager to redefine what financial technology should look like, Paystand is the place where you can make a significant impact.
  • Join Us: Be part of something bigger.
  • Join Paystand and help us lead the financial revolution.
  • About Paystand
  • It's about time we reboot commercial finance.
  • For the past century, business payments have lagged behind the rest of the digital enterprise - held back by fees, fragmented systems, manual workflows, and paper-driven processes.
  • Paystand was created to change that.
  • We eliminate transaction fees, digitize the cash cycle, and help businesses create a self-driving money experience across AR, AP, FX, Bitwage, mining, USDb, AI, and emerging global financial infrastructure.
  • As Paystand enters its next stage of growth, our products, acquisitions, markets, customer base, and global footprint are expanding quickly.
  • We need a senior corporate marketing leader who can turn that complexity into one clear, powerful, market-facing story.
  • This role is built for a scrappy, resilient, high-agency operator who thrives in disruption, moves quickly through ambiguity, and is energized by helping redefine the future of commercial finance.
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This listing is sourced directly from Paystand's careers page and normalized into a canonical job model.