Golden Pet Brands
Senior Manager, Lifecycle Marketing & CRM Strategy
Los Angeles, CA · Senior
Sponsorship not specified$104k-$130kDetected 9 hours ago
CRMExcelSupply ChainRecruitingCollaborationMentoringPublic Speaking
About the role
- Creating a world where pets live longer, healthier lives, from their very first meal.
- This is a player-coach role in the near term, with the expectation that the role becomes increasingly strategic as the team and function mature.
- We've donated over $9 million to date. - Potential for quarterly KPI bonuses.
Responsibilities
- Build and optimize automated flows (welcome, post-purchase, replenishment, cross-sell, winback)
- Build and manage flows, segments, and logic within Klaviyo and Attentive
- Partner with Email Automation Coordinators to execute and scale programs
- Develop audience strategies based on behavior, lifecycle stage, and purchase data
- Lead A/B and multivariate testing to improve engagement and conversion
- Support major campaign moments (e.g., Black Friday, Memorial Day) through better segmentation and targeting
- Partner with Acquisition, CX, Data, and Retail teams to build CRM-driven experiences (e.g., quizzes, onboarding flows)
- Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates.
Requirements
- 8+ years in lifecycle marketing, CRM, or retention-focused roles
- Deep, hands-on experience with Klaviyo and Attentive
- Expertise in segmentation, testing, and lifecycle optimization
- Ability to balance strategy with execution in a fast-paced environment
- Strong analytical skills and experience turning data into actionable insights
- Strong cross-functional collaboration skills
Compensation
- The posted salary range in this job posting reflects data based on California's cost of labor analysis.
Benefits
- Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
- Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
- The base salary range is $104,000-$130,000, plus bonus potential.
Company info
- The safety of our candidates is our highest priority.
- When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers.
- Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, ( NAME@GOLDENPETBRANDS.COM ) or through our internal Applicant Tracking System, Greenhouse.
- In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details.
- Click here to learn more about general internet safety and our hiring practices.
- A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team.
Apply directly at Golden Pet Brands →Create a free account for alerts like thisView Golden Pet Brands immigration profile
This listing is sourced directly from Golden Pet Brands's careers page and normalized into a canonical job model.