Replit
Senior Brand Marketing Manager
Foster City, CA · Senior · Full-time
Sponsorship not specifiedDetected 41 days ago
LeadershipCollaborationOrganizational Skills
About the role
- Brand is one of the most important levers in Replit's go-to-market motion - not just for awareness, but as a direct driver of trust, differentiation, and long-term user loyalty in an increasingly crowded AI landscape.
- You'll define how the world sees Replit - the story we tell, the emotions we evoke, and the cultural position we occupy - and translate that into campaigns, creative, and executions that make people feel something.
- You'll have significant creative latitude and work in close collaboration with Marketing, Creative, Product Marketing, Social, and Influencer teams.
Responsibilities
- Lead brand campaigns end to end: Conceive, build, and execute integrated brand campaigns (awareness, cultural moments, product narrative arcs) from brief to launch to measurement
- Creative Campaign Strategy & Execution: Own the strategy & execution of 360 creative campaigns, ensuring strong briefs, clear processes and exceptional execution.
- Strategy & Planning: Lead the strategy, planning, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand/business goals.
- Partner with Creative: Work closely with creative, design, production, and copy to ensure all brand outputs are high-craft and on-strategy
- Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement.
- 8+ years of brand marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building and evolving brands that people care about
- Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions.
- Partner with Creative: Work closely with creative, design, production, and copy to ensure all brand outputs are high-craft and on-strategy; you should have a strong enough creative eye to push the work
Requirements
- Comfort operating in ambiguity and at speed
- Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions.
- Experience in data-led decision making
- ability to interpret extensive data and identify the opportunities for growth and optimization
- Impeccable creative judgment: you know great work when you see it, you know how to brief for it, and you're not afraid to push back when it misses
Nice to have
- Experience at consumer tech, B2C, or AI company
- Background working with or managing external creative agencies
- A point of view on what makes AI brands distinct - and what most of them get wrong
- Active Replit user
- you've built and shipped something with the product
- Based in or able to relocate to the San Francisco Bay Area
- Meet the Replit Agent https://www.youtube.com/watch?v=IYiVPrxY8-Y
- This is a full-time role that can be held from our Foster City, CA office.
Skills
- actively using AI tools to scale your creative and strategic output; you're not just aware of them, you're using them daily
Compensation
- 💰 Competitive Salary & Equity
Benefits
- Deep understanding of how brand connects to business outcomes; you can speak fluently about awareness funnels, brand health tracking, and the long game of building trust at scale
Company info
- Replit Blog https://blog.replit.com/
- Amjad TED Talk https://youtu.be/kCudFI4tcpg?si=l4ViCejV_f2RZkDi
- Operating Principles https://blog.replit.com/operating-principles
- Reasons not to work at Replit https://blog.replit.com/reasons-not-to-join-replit
This listing is sourced directly from Replit's careers page and normalized into a canonical job model.