The Motley Fool

Head of Marketing, Motley Fool Asset Management

United States - Remote · Senior

No sponsorship$140k-$165kDetected 7 days ago

ComplianceProject ManagementContent MarketingWritingHubSpotGoogle AnalyticsPerformance MarketingLogisticsLeadershipCommunicationCollaborationMentoringOrganizational Skills

About the role

As a growing business within The Motley Fool, we combine the entrepreneurial spirit of a scaling asset manager with the strength of a trusted financial brand.
This is a senior role for a marketer equally comfortable setting strategy and executing hands-on.
The Head of Marketing is expected to leverage AI tools to elevate team output and apply sound editorial judgment before any AI-generated content reaches investors or compliance review.

Responsibilities

Develop and evolve the firm's marketing strategy across retail investor and professional advisor/RIA audiences, translating business goals into actionable plans with clear timelines and KPIs
Build and maintain a firm-wide marketing calendar covering campaigns, email sends, collateral deadlines, advisor calls, and compliance review windows - proactively briefing distribution teams ahead of investor communications
Identify and launch marketing partnerships with distribution partners, content platforms, and listing exchanges
Serve as the strategic marketing leader for MFAM, setting priorities, establishing operating rhythms, and ensuring the marketing function delivers against business goals
Lead, coach, and develop internal team members, agencies, and freelancers- providing clear direction, actionable feedback, and opportunities for growth
Build a high-performance marketing function by establishing scalable processes, clear ownership, and high standards for execution and accountability
Make thoughtful resourcing decisions, balancing internal capabilities, external partners, and emerging AI solutions as the business evolves
Own a comprehensive multi-channel program spanning email, digital advertising, social media, webinars, events, pitchbooks, and content marketing
Oversee PR efforts with external agency partners
Oversee PR efforts with external agency partners; support podcasting initiatives and direct response programs for retail investors

Requirements

6-10 years of financial services marketing experience, with meaningful experience in ETF, asset management, wealth management, or investment management marketing
Experience marketing investment products to financial advisors, RIAs, and/or retail investors within a regulated environment
Strong understanding of SEC and FINRA advertising regulations and experience partnering closely with Legal & Compliance throughout the marketing lifecycle
Experience owning marketing budgets, vendor relationships, and agency partnerships
Demonstrated ability to analyze campaign performance and use data to inform marketing strategy and optimization
Excellent written and verbal communication skills, with the ability to translate complex investment concepts into clear, compelling, and compliant marketing content
Bachelor's degree in Marketing, Business, Finance, Communications, or a related field
Experience with eVestment, Wilshire, Red Oak, and the Morgan Stanley 4U platform

Compensation

$1,000 annually to invest in stocks of your choice

Benefits

No "vacation policy" (not to be confused with a "No vacation" policy)
Generous fully-paid parental leave
Super low premiums for medical, dental, and vision coverage
Comprehensive compensation package, including company equity
Flexible, remote work environment (*see our open states above)

Visa & Work Authorization

Please note, no sponsorship is available for this position.

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This listing is sourced directly from The Motley Fool's careers page and normalized into a canonical job model.