Zulu Alpha Kilo
Media Investment and Analytics Lead
Toronto, Ontario, Canada
Sponsorship not specified$160k-$180kDetected 41 days ago
Google AdsLeadershipCommunicationProblem Solving
About the role
- Success in this role requires equal parts technical fluency, commercial thinking, and communication skill.
- You're comfortable getting into the details of campaign execution and measurement, but you never lose sight of the bigger picture.
- Zulu Alpha Kilo is an equal opportunity employer.
Responsibilities
- Based in Toronto, you'll lead a small team of campaign managers and analysts while owning media investment, campaign performance, and analytics across client accounts in Canada and the United States.
- Lead media investment across biddable platforms, including Meta, Instagram, TikTok, Reddit, Pinterest, Google Ads, and DV360.
- Partner with Strategy and Client Leadership teams to develop audience targeting, investment recommendations and measurement.
- Manage vendor relationships, budgets, reconciliations, and delivery accountability.
- Coach and develop a team of campaign managers and analysts while helping shape the tools, systems, and processes that support a growing media capability.
- Collaborate closely with Strategy, Creative, Production, and Client Leadership teams to deliver integrated solutions that drive client success.
- A systems thinker who understands how planning, buying, measurement, reporting, and creative work together to drive results.
- Comfortable taking a position and backing it with evidence while building trust with clients and colleagues.
Requirements
- 8+ years of experience in media investment, paid social, analytics, or performance marketing.
- Deep hands-on expertise managing and optimizing paid social campaigns across Meta, Instagram, TikTok, and YouTube.
- Experience with search, programmatic, video, and CTV is considered a strong asset.
- Strong working knowledge of ad servers, tagging, measurement frameworks, reporting tools, and campaign QA processes.
- Proven success managing vendor relationships, budgets, and campaign delivery.
- Experience improving processes, implementing tools, and scaling operational excellence within a team environment.
- If you are contacted for an interview and require accommodation during the interviewing process, please let us know.
Skills
- Media Investment & Analytics Lead
- What You'll Be Doing
Compensation
- for this role ranges from $160,000 to $180,000 CAD, depending on experience.
Benefits
- Monitor campaign health and performance, translating results into actionable recommendations that improve outcomes and inform future investment decisions.
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