Copado
Channel Marketing Manager
New Orleans, LA
Sponsorship not specifiedDetected 5 days ago
DevOpsProject ManagementSalesforceCRMSalesCadenceCommunicationCollaboration
About the role
- We are seeking a strategic, execution-oriented manager to join our team.
- You will be responsible for executing marketing programs across Global System Integrators (GSIs), System Integrators (SIs), and Regional System Integrators (RSIs).
- You will bridge the gap between our Product, Alliances, and Sales teams to deploy a unified "Better Together" message, ensuring that tactical activities are tied directly to pipeline.
Responsibilities
- Demand Generation & "To, Through, With" SI Execution Pipeline Engine: Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable growth in Partner Sourced (net new) and Partner Influenced (deal acceleration) pipeline.
- Cross-Functional Messaging & Alignment Unified Messaging: Collaborate with Alliances and Product Marketing to ensure our joint "Better Together" stories with SIs are technically accurate, market-relevant, and consistent across all channels.
- Integrated Campaigns: Integrate partner motions into broader Global Demand Gen campaigns, activating partners in field events, digital programs, digital activations and ABM strategies.
- Partner Enablement Content & Communications: Manage the creation and distribution of tactical enablement assets tailored for SI practices, including one-pagers, joint battlecards, and marketing, sales decks, partner emails and newsletters.
- Operational Excellence & Reporting Budget & MDF Management: Manage assigned partner marketing budgets and Market Development Funds (MDF) with precision, ensuring strict tracking and targeting 100% spend utilization.
- Performance Tracking: Manage the reporting cadence for your SI campaigns, delivering clear metrics highlighting leads generated, pipeline contribution, and ROI on MDF spend.
- Lead Management: Monitor the end-to-end lead flow process for partner leads to ensure data integrity and rapid hand-off to the Sales team.
- Collaboration: Proven ability to collaborate across Alliances, Marketing, and Sales to drive shared success.
- Analytical Mindset: Ability to track and differentiate between Sourced and Influenced revenue and optimize campaigns based on performance data.
- Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable growth in Partner Sourced (net new) and Partner Influenced (deal acceleration) pipeline.
Requirements
- 4-6 years of experience in B2B Marketing, with specific expertise in Partner Marketing and Demand Generation.
- & Experience Professional Expertise Experience: 4-6 years of experience in B2B Marketing, with specific expertise in Partner Marketing and Demand Generation.
- Workflows & Project Management: Proficiency in Project Management tools (e.g., Asana) and experience executing workflows for partner lead registration and campaign attribution.
- Proficiency in Project Management tools (e.g., Asana) and experience executing workflows for partner lead registration and campaign attribution.
Nice to have
- Strong experience with Salesforce CRM (PRM experience is a plus) and Marketing Automation platforms (e.g., Pardot).
- Technical Expertise Systems: Strong experience with Salesforce CRM (PRM experience is a plus) and Marketing Automation platforms (e.g., Pardot).
Skills
- Demand Generation & "To, Through, With"
Compensation
- Benefits Copado offers a comprehensive benefits package, which includes: Competitive salary and performance-based bonuses.
- Competitive salary and performance-based bonuses.
Benefits
- Benefits Copado offers a comprehensive benefits package, which includes:
- Comprehensive health, dental, and vision insurance.
Equal opportunity
- 401(k) Plan Paid Time Off Wellness Perks Copado is Equal Employment Opportunity and Affirmative Action Employers.
This listing is sourced directly from Copado's careers page and normalized into a canonical job model.