Outreach
Senior Product Marketing Manager, Growth
United States · Senior · Full-time
Sponsorship not specified$130k-$155kDetected 27 days ago
DatabricksAgentic AIEmail MarketingHubSpotGrowth MarketingAccount ManagementForecastingSAPOnboardingCustomer SuccessResearchCommunicationCollaboration
About the role
- You'll be the connective tissue between Product, Customer Success, Professional Services, and Customer Marketing translating product capabilities into customer value and measurable growth.
- Success is measured by customer impact and product awareness.
- You'll join a tight-knit team that works at the center of Product, Marketing, Sales, and Customer Experience, tackling problems with a direct line to customer outcomes and company growth.
Responsibilities
- identify underused features and usage gaps, prioritize which capabilities matter most to each customer segment, and develop messaging and campaigns that drive customer engagement and product adoption.
- Create adoption-focused content including in-app messages and email campaigns that drive customer engagement and value realization
- Develop internal enablement resources including playbooks and battlecards that equip internal customer success teams for proactive, value focused customer conversations
- Gain and develop a deep understanding of new and upcoming product capabilities and assist in the development of customer-facing product communications
- Map the customer onboarding journey and develop content for admins, reps, managers, and GTM leaders coordinating with Customer Success (customer success, professional services) and Enablement to keep materials current.
- Identify expansion signals and partner with Growth Marketing to run campaigns that reduce churn and support renewals, informed by ongoing customer research (interviews, surveys, usage data).
- Partner with Customer Advocacy to identify customers well-positioned to serve as references
- Support monthly product launch motion with content creation and customer campaigns that drive adoption
- Proven ability to manage multiple cross-functional programs simultaneously.
Requirements
- 5-7 years of experience in product marketing, customer marketing, or a related role in B2B SaaS.
- Ability to translate product capabilities into customer-facing value narratives.
- Bachelor's degree or equivalent practical experience.
Nice to have
- Experience working post-sale and partnering with Customer Teams (customer success, professional services, etc.).
- Familiarity with the sales engagement or revenue intelligence category
- experience with Outreach or similar platforms (Salesloft, Gong, HubSpot) is a plus.
- Exposure to product-led growth (PLG) motion or in-app messaging programs (e.g., Pendo, Amplitude, etc.).
- Ability to work with quantitative and qualitative data to inform positioning and prioritization decisions.
- How We Measure Success in This Role
- Feature adoption rate and usage depth across the install base.
- Contribution to expansion pipeline and renewal outcomes.
Skills
- Experience using AI tools to accelerate content creation, streamline workflows, and output
- Strong written communication, content development, and presentation skills.
Compensation
- $130k-$155k
Benefits
- Our vision of you
- Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team.
Company info
- About Outreach Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams.
- About the Role Outreach is looking for a Senior Product Marketing Manager to own the post-sale product marketing motion for our install base customers.
- Outreach is looking for a Senior Product Marketing Manager to own the post-sale product marketing motion for our install base customers.
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This listing is sourced directly from Outreach's careers page and normalized into a canonical job model.