Cardless

Director, Product Marketing

San Francisco · Director · Contract

Sponsorship not specified$175k-$220kDetected 5 days ago

ExpressSparkContent MarketingAccount ManagementBusiness DevelopmentShopifyLeadership

About the role

Cardless operates at the intersection of financial infrastructure, brand partnerships, and capital markets - and the distance between what the market thinks of Cardless and what we actually do is where growth either accelerates or stalls.
Those two things should come from the same person and the same story, especially at this stage.
You'll need to be comfortable positioning for both audiences - the enterprise buyer evaluating a platform, and the eventual cardholder experience that buyer is signing up for.

Translate that positioning into language that works for two audiences at once: the enterprise partner evaluating a platform, and the consumer who eventually carries the card.
Bring an outside-in view into internal roadmap conversations, grounded in what's actually resonating - or not - with partners and prospects.
Own the Website and Brand Narrative
Own content strategy, structure, and copy for cardless.com http://cardless.com, keeping it current with new launches, partnerships, and proof points.
Direct design and engineering resources to execute changes - you set the narrative and the bar, you don't need to build the page yourself.
Build the Sales Toolkit
Build and maintain the core sales collateral - pitch decks, one-pagers, case studies, competitive battlecards, RFP boilerplate - that the Business team actually uses in real conversations.
Turn live partner wins - Coinbase, Bilt, and whoever's next - into case studies and proof points that make the next pitch more credible.
✈️ Team building events & happy hours

A track record of owning both a company website and the sales collateral built from the same narrative - not just one or the other.
Experience working directly and iteratively with sales/partnerships teams - collateral gets built and rebuilt based on what happens in real deals.
You have a strong eye and can direct a contractor or agency to a polished result, even though you're not the one in Figma.

5-8+ years in product marketing, with real ownership of positioning and messaging at a B2B or B2B2C company.
Fintech, payments, or card issuing experience is a strong plus.

This role has an annual starting salary range of $175,000-$220,000 + equity + benefits.
Actual compensation is influenced by a wide array of factors including but not limited to skills, experience, and specific work location.

Cardless is at the kind of inflection point that produces the best operator roles:
a company that has found product-market fit, raised the capital to scale, and now faces a specific and solvable problem - the distance between what the market is asking for and what the product team is building needs to shrink, fast.
The strongest talent in the market is going to AI labs or starting companies.

Cardless powers cards on all three major networks (Visa, Mastercard, and American Express) and uses agentic servicing to operate at a fraction of the headcount and cost that traditional card issuers require.

This listing is sourced directly from Cardless's careers page and normalized into a canonical job model.