Kong
Senior PLG Digital Growth Manager
San Francisco, California, United States · Senior
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About the role
- You'll focus on improving the journey from digital discovery through signup, while using downstream activation and product behavior to continuously improve the quality of users we acquire.
- Grow qualified product signups: Identify and scale the audiences, use cases, channels, and experiences that bring high-quality users into Kong's products.
- Leverage AI to scale growth: Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, automate repeatable workflows, and scale growth programs more efficiently.
Responsibilities
- Optimize the digital → product journey: Identify friction across landing pages, CTAs, signup paths, messaging, and conversion flows and turn those insights into experiments.
- Build and ship experiments: Personally prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, new acquisition loops, and emerging channels.
- Connect acquisition to activation: Partner with Product Growth to understand which users activate and engage, and use those signals to improve targeting, messaging, and acquisition.
- Turn data into growth: Partner with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition → signup → activation → PQL → revenue.
- Lead cross-functional PLG growth: Partner with leaders across Marketing, Product Growth and RevOps to align priorities, influence roadmaps, and turn PLG growth opportunities into execution
Requirements
- Own PLG growth targets and strategy: Own qualified signup goals and build the growth roadmap required to achieve them across acquisition, conversion, and experimentation.
- Strong understanding of digital acquisition, CRO, experimentation, lifecycle, and funnel optimization
- This role will own Marketing's targets for qualified product signup growth and the strategy, experimentation, and execution required to achieve them.
- Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering
Nice to have
- Experience with developer, infrastructure, API, cloud, or technical audiences strongly preferred
Skills
- For more information, visit www.konghq.com http://www.konghq.com.
- Comfort with modern analytics, experimentation, automation, AI, and no-code/low-code growth tools
Company info
- Nobody checks every box - we're looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
This listing is sourced directly from Kong's careers page and normalized into a canonical job model.