SHEIN
Marketing Intern (SHEGLAM Hair)
Los Angeles · Intern · Internship
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About the role
- We're seeking a full-time (40 hours per week) Marketing Intern (SHEGLAM Hair) (official title: Intern) for our Los Angeles-based corporate office.
- This role will s upport the day-to-day management and growth of SHEGLAM Hair's TikTok and Instagram accounts through content production, publishing, trend research, and data-driven optimization.
- The duration of this internship will be approximately 4-5 months from the start date.
Responsibilities
- Support live-streaming initiatives by assisting with product communication and coordination with live-streaming agencies to help ensure smooth execution.
- Support the day-to-day publishing of content, including captions, hashtags, tagging, and platform-specific formatting.
- Support community engagement by responding to comments and interacting with relevant creators and accounts.
- Maintain awareness of TikTok and Instagram trends, beauty/hair content, and creator culture to continuously bring fresh content ideas to the team.
- Support other social media and influencer marketing initiatives as needed, including creator outreach, maintaining creator relationships, and coordinating cross-creator collaborations and account-to-account engagement.
Requirements
- Bachelor's degree or currently pursuing a degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
- Basic understanding of social media analytics and the ability to use performance data to make content recommendations.
- Now, with SHEGLAM Hair, we're stepping up our game in hairstyling and haircare, so you can dive even deeper into your journey of self-discovery with a little extra hair flair.
Nice to have
- Hands-on experience managing a brand or personal TikTok/Instagram account is strongly preferred.
Skills
- Strong English communication and writing skills.
- Advanced video editing skills using CapCut, Canva, or similar tools.
Compensation
- Annual Holiday Party
Benefits
- Annual Holiday Party
- Free gym access (available at select locations)
Company info
- Assist with influencer training and campaign communication, including sharing product information, key selling points, and campaign guidelines with creators.
- Cross-functional communication with influencers, agencies, and internal teams, as well as other marketing initiatives as needed.
- Create and edit social-first content for TikTok and Instagram, including TikTok posts, Stories, Reels, and other short-form content.
- Source and adapt viral/trending content, sounds, formats, and cultural moments that are relevant to the SHEGLAM Hair brand.
- Monitor social media performance and identify high-performing and underperforming content, providing recommendations for future content optimization.
- Strong understanding of TikTok and Instagram, with a good instinct for identifying viral and engaging content.
- Strong interest in beauty, hair, social media trends, and creator culture.
This listing is sourced directly from SHEIN's careers page and normalized into a canonical job model.