Playbook
Social Media Lead for Talent
United States (remote)
Sponsorship not specifiedDetected 20 days ago
Content MarketingLead GenerationResearch
About the role
- Social media is the highest-leverage item we can do behind our top talent.
Responsibilities
- Develop bespoke social strategies for top-tier Playbook talent
- Feedback and support for paid ad creative
- Support with curriculum and creator training
- Build launch marketing kits: do-exactly-this templates, post formats, captions, timing - no guesswork
- Build challenge marketing kits in the same format
- Develop mastery of what to post for lead generation vs. conversion - and teach it
- Own social growth tracking for our top 50 creators
- Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution.
- This is a role with a real path to building something big.
- 1 key hire to start, with support to be determined.
Requirements
- You have a genuine obsession with social media - you track algo changes like a hawk and know what's working before it goes mainstream
- You can distill complex strategy into simple, actionable templates that a creator can execute without a second question
Benefits
- Comfortable working across fitness, wellness, and lifestyle verticals
- Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale.
- Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.
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This listing is sourced directly from Playbook's careers page and normalized into a canonical job model.