Gen Digital Inc.

Gen Digital Inc.

Director, LifeLock Brand & Growth New Initiatives

USA - Mountain View, CA · Director

Sponsorship not specifiedDetected 8 days ago
A/B TestingContent MarketingBrand StrategyLeadershipPublic Speaking

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odds of building a lasting career here

42Risky
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 10 green-card filings in this occupation, 100% were for a worker who already held the job.

Green-card follow-through: 100%

Of 7 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 486 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Reported a layoff in this occupation

In a green-card filing decided 2026-05-29, this employer stated it had laid off workers in Computer and Information Systems Managers (CA) during the preceding six months. 3 such filings on record.Describes the period before that filing, not necessarily today. Unlike WARN notices this is occupation-specific and federal.

Files H-1B transfers

6 transfer filings in the last year, covering 6 workers. Median labor-condition decision: 8 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • This role is responsible for what's next.
  • You work at the intersection of brand strategy, integrated marketing, and business thinking: identifying opportunities, doing the analysis, and driving the cross-functional work to bring them to market.
  • Success means LifeLock's next chapter is built with ambition and financial discipline, new businesses are launched well, the brand gets stronger over time, and leadership always has the insight and storytelling they need to make bold decisions.

Responsibilities

  • Identifying Opportunities and Building the Case
  • Own rigorous business cases: model the opportunity across multiple data sources, including market sizing, competitive benchmarks, unit economics, and channel potential, and construct a clear investment thesis.
  • Pitch leadership and cross-functional partners for incremental funding and organizational commitment. Build presentations that are clear, data-grounded, and persuasive.
  • Own integrated marketing strategy and execution for LifeLock's biggest launches and strategic growth initiatives, from positioning and messaging through activation and optimization.
  • Define target audiences, messaging frameworks, and launch tiers. Build the investment rationale and resource plan in partnership with senior leadership.
  • Lead go-to-market planning across direct and indirect channels, working closely with Acquisition, PR, Social, Sales, Partner, Web, and Media teams to align on goals, investment, and launch timing.
  • Drive clear operational execution across marketing, product, analytics, regional, and channel teams.
  • Own and evolve LifeLock's global brand strategy, including brand promise, narrative, voice, and visual identity, in close partnership with agency and senior leadership.
  • Build messaging systems that connect the corporate brand narrative to individual product stories, and make sure the brand shows up consistently across all touchpoints.
  • We're always looking for smart, fearless and high-impact talent who see AI as a teammate - leveraging it to move faster and deliver meaningful results.

Requirements

  • Experience figuring out how to enter a new category, geography, or audience from scratch: defining the approach, sequencing, channel model, and success criteria.
  • A proven track record defining or evolving global brand strategy and translating it into campaign architecture and go-to-market execution.
  • Experience leading significant brand campaigns: new brand platforms, website relaunches, wholesale or retail channel launches, or major audience expansion programs.
  • Experience managing agencies and creative budgets.
  • Genuinely curious about AI and a track record of using it to improve the work.

Benefits

  • Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
  • When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career - from flexible working options and time off to competitive pay, benefits and well-being programs.
  • We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
  • major new product launches, new category entry, white space opportunity development, brand transformation, and big campaigns that require both creative vision and commercial discipline.

Company info

  • At Gen, we are scrappy and relentlessly customer driven.
  • If this sounds like you, we'd love you to be part of Gen.
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This listing is sourced directly from Gen Digital Inc.'s careers page and normalized into a canonical job model.