Wpromote

Senior Manager, Programmatic B2B

Remote, United States · Senior

Work authorization required$84k-$100kDetected 34 days ago

Google AnalyticsCRMForecastingBudgetingSignal ProcessingCommunication

About the role

Reporting to the Director, Programmatic B2B, this role will oversee day-to-day campaign operations across a portfolio of clients while driving campaign excellence, operational best practices, and strategic growth.
This role is ideal for a programmatic expert who thrives at the intersection of strategy, execution, and client partnership.
In addition to ensuring successful campaign delivery, you'll help educate clients and colleagues, share industry knowledge, and contribute to the continued evolution of Wpromote's programmatic capabilities.

As an individual contributor, you'll collaborate closely with internal teams, agency partners, and clients to deliver high-performing campaigns while serving as a subject matter expert in audience strategy, inventory planning, optimization, and emerging ad tech solutions.
Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.
Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions.
Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs.
Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space.

Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.
A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.
For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).
Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.

We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insura

We are looking for a Senior Manager, Programmatic to help lead and scale Wpromote's growing B2B Programmatic practice.
The Role We are looking for a Senior Manager, Programmatic to help lead and scale Wpromote's growing B2B Programmatic practice.
At Wpromote, we believe that great work is only possible with great people.
As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

The total compensation package for this role will include benefits (listed above). *This position may be performed remotely in most states within the US, with some exclusions **While this role offers the flexibility to work remotely, we hav

This listing is sourced directly from Wpromote's careers page and normalized into a canonical job model.