Excel
Performance Marketing Manager - SEM & Contextual
Hybrid (Miami, Florida, US)
Sponsorship not specifiedDetected 17 days ago
Data VisualizationSEMGoogle AdsPerformance MarketingLead GenerationExcelResearchCommunication
About the role
- Join a team of A-level players and work remotely to propel growth in the Insurance industry.
- At Excel, we help insurance brands acquire the right customers at scale.
- This role focuses on identifying new growth opportunities to enhance campaign performance and profitability.
Responsibilities
- Successfully launch and optimize Google Ads campaigns across Search, Performance Max, Demand Gen, and Display/YouTube - with Microsoft (Bing) Ads as a secondary search engine and contextual networks as a core channel.
- Leverage analytics and research to uncover actionable insights, drive optimizations, and continuously improve campaign performance.
- Develop and execute performance marketing strategies that improve lead quality and drive leads, clicks, and calls.
- Implement marketing strategies to increase profits, aligning with broader company goals and growth targets.
- Grow account spend while consistently meeting margin and profitability targets - scaling budgets only where unit economics and lead quality hold.
- Identify trends and opportunities across ad platforms and reporting to drive measurable gains in campaign efficiency and conversions.
- Optimize audiences, bids, and budgets across Google Ads and contextual networks to improve lead quality and efficiency.
- Set and manage monthly core and experimental budget allocation.
- Create and analyze campaign reports on ad channels and Tableau for informed campaign optimizations.
- Provide guidance and support to other team members, helping them achieve goals and stay on track with objectives.
Requirements
- Strong understanding of funnel mechanics and revenue generation.
- Experience with competitor and auction-insights analysis to inform keyword and bidding strategy.
- Proficiency in campaign reporting and analysis tools, including Tableau.
Nice to have
- Proven experience in performance marketing, with a strong track record of launching and optimizing Google Ads campaigns (Search, Performance Max, Demand Gen, and Display/YouTube)
- experience with Microsoft (Bing) Ads and contextual networks a plus.
Benefits
- Conduct competitor, keyword, and search-term research to expand account coverage and provide ideas to the Media Team.
Company info
- Helping insurance brands acquire the right customers at scale.
- Our Values: E - Embrace Simplicity, X - XL Impact, C - Customer Centric, E - Extreme Ownership, L - Laser Focused.
- Our team At Excel™ we believe remote working is an important way to enable people to achieve their best work while maximizing time efficiency and personal freedom.
- Our culture is based on team-based performance that is highly aligned but loosely coupled, extreme ownership, growth mindset, curiosity, personal accountability, and we flourish because of the creativity and input from our team members.
- As an agile and innovative company, we are always looking for our next high performer to help transform the future!
- E - Embrace Simplicity, X - XL Impact, C - Customer Centric, E - Extreme Ownership, L - Laser Focused.
- About the role Are you a dynamic, data-driven Performance Marketing Manager with a track record of driving growth and strong lead-gen ROI across paid search and contextual networks, seeking your next opportunity in media buying?
- The Performance Marketing Manager drives our mission by crafting and executing data-driven, SEM-focused campaigns across Google Ads and contextual networks such as MediaAlpha, SureHits, and Delty.
- The ideal candidate will be responsible for launching and optimizing Google Ads campaigns - primarily Search, plus Performance Max, Demand Gen, and Display/YouTube - with Microsoft (Bing) Ads as a secondary search engine and ongoing buying across contextual networks, all while growing account spend against margin and lead-quality targets and following best practices in campaign setup and structure.
This listing is sourced directly from Excel's careers page and normalized into a canonical job model.