Formaaiinc
GTM Engineer
Toronto, Canada
Sponsorship not specifiedDetected 79 days ago
GoData EngineeringHubSpotSalesforceCRMLead GenerationOutbound SalesCollaboration
About the role
- The GTM team sits at the center of Forma.ai's growth engine, directly impacting pipeline, revenue, and our reputation in the market.
- This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operations.
Responsibilities
- You'll build, automate, and optimize the infrastructure that powers outbound and lead generation, not manage a list of manual tasks or spray generic messaging.
- Outbound Systems Design
- Build workflows that capture, enrich, score, and route leads with minimal manual intervention
- Develop inbound workflows to convert leads efficiently and deliver a positive lead experience
- Build and maintain automation that reliably executes key GTM processes, from first touch through qualification
- Design data pipelines and dashboards to monitor outbound performance and system integrity
- Identify and fix bottlenecks in lead flow, conversion, and follow‑up
- Partner with Sales, Marketing, and RevOps to translate strategy into systems that work
- Own outbound tooling decisions and evolve the stack over time
- Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized.
Requirements
- 6+ years experience in go‑to‑market operations, RevOps, GTM engineering, systems architecture, or related technical revenue roles
- Strong understanding of CRM platforms (Salesforce, HubSpot), automation tools, and data workflows
- Experience experimenting with integrating AI into GTM workflows and processes
- Proven ability to architect scalable, automated GTM systems that reduce manual work
Compensation
- We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
Benefits
- Data Reliability & Systems Health
Company info
- Architect repeatable, data‑driven outbound systems across email, LinkedIn, and other channels
- Define segmentation, prioritization rules, routing logic, and decision frameworks that scale with growth
- Integrate CRM, enrichment, outbound, and GTM platforms into a cohesive stack
- Leverage automation and AI to reduce manual work and accelerate pipeline creation
- Ensure clean, actionable revenue data across tools and workflows
- Define best practices and guardrails for outreach and automation
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This listing is sourced directly from Formaaiinc's careers page and normalized into a canonical job model.