BrightIT

CRM Specialist (iGaming)

Toronto, ON

Sponsorship not specified$90k-$115kDetected 9 days ago

Data AnalysisA/B TestingStakeholder ManagementSalesforceCRMCommunication

About the role

Location: Toronto, Ontario (In-Office) (King & Spadina)
AI Disclosure: We do not use artificial intelligence to screen, assess, or select applicants for this position.

Own and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation.
Collaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences.
We view responsible gambling not just as a regulatory requirement, but as a core ethical responsibility and a pillar of our sustainable business model, ensuring we lead the industry in player protection and social integrity.
At the heart of our platform is a sophisticated responsible gambling framework designed to protect our community.
As a CRM Specialist, you will own CRM strategy and execution for this key Canadian market, from onboarding and engagement to retention and reactivation.
You'll design localized, personalized campaigns across email, SMS, push, and onsite messaging, working closely with product, content, and data teams to deliver compliant, high-performing customer experiences.
Develop and implement localized CRM strategies tailored to the Canadian market (email, SMS, push, onsite messaging).

3+ years of CRM experience, ideally within iGaming or digital entertainment.
Strong understanding of the Canadian market, especially Ontario consumer behavior and regulatory environment.
Hands-on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar).

Vision: Creating a home for the brightest minds in tech to redefine the gaming landscape.

Collaborative, innovative, and globally connected team
We take pride in being a socially conscious operator that leverages technology to ensure gaming remains safe, transparent, and sustainable for everyone.
What We're Looking For

This listing is sourced directly from BrightIT's careers page and normalized into a canonical job model.