Autodesk
Senior Account-Based Marketing Manager, Autodesk Flow (Media & Entertainment)
Denver, CO, USA · Senior
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About the role
- This is a dedicated ABM role for Flow, working hand in hand with the Flow sales organization.
- You will shape how the account-based motion works here - how accounts are scored and clustered, how programs are built around sales priorities, and how we measure what they produced.
- You will work in close partnership with a Field Marketing Manager, the wider Media & Entertainment marketing organization, and our central content team.
Responsibilities
- Partner with Sales:
- Act as the dedicated ABM partner to the Flow sales organization, building programs around their account priorities and revenue targets
- Own lead routing and funnel optimization for Flow, making sure the handoff from marketing program to seller follow-up is fast, clean and measured
- Partner across Marketing, Industry Strategy and Technical Sales to coordinate account engagement
- Build and prioritize account clusters:
- Build account clusters around shared buying triggers and production milestones, so programs land when a need is live
- Own account scoring and prioritization against our defined ICP, in collaboration with Sales, and keep it current as a living asset the team trusts and uses
- Maintain a champion layer alongside the account layer, tracking the practitioners who specify our technology and follow it from production to production
- Develop and execute integrated 1:few programs across digital, content, paid media, events and executive engagement
- Own executive engagement for your accounts - roundtables, briefings, dinners and personalized experiences - run at cluster scale where that is the right shape, and at account level where the opportunity warrants it
Requirements
- 8+ years in B2B marketing, account-based marketing, demand generation or customer marketing, with at least 5 years focused on account-based marketing
- Experience owning account scoring and prioritization in collaboration with Sales
- Experience with lead routing, funnel optimization and the handoff between marketing programs and seller follow-up
- Hands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms - able to build, track and report on your own programs independently
- Experience with ABM, intent or account intelligence platforms such as 6sense, Demandbase or comparable
- Experience measuring and reporting marketing impact on account engagement, pipeline, opportunities or revenue
Nice to have
- Experience marketing to, or working within, the film, television or post-production industry
- Experience briefing and directing central content or creative teams
- Experience with expansion and land-and-expand ABM, not only new-logo acquisition
- Experience engaging complex buying groups spanning business, creative and technical decision-makers
- Familiarity with Folloze or comparable account personalization platforms
- 6sense certification
- Welcome to Autodesk!
- Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies.
Compensation
- Salary transparency
- Salary is one part of Autodesk's competitive compensation package.
- For U.S.-based roles, we expect a starting base salary between $103,000 and $183,920.
Benefits
- From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work.
- Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/
- In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.
Company info
- We take great pride in our culture here at Autodesk - it's at the core of everything we do.
Equal opportunity
- Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic.
- We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
- We take pride in cultivating a culture of belonging where everyone can thrive.
- Learn more here: https://www.autodesk.com/company/global-belonging
This listing is sourced directly from Autodesk's careers page and normalized into a canonical job model.