Idaho State University
Business Promotions Lead, Kasiska Division of Health Sciences Clinics (2886)
US
Work authorization requiredDetected 149 days ago
ResearchCommunication
About the role
- This position is not eligible for new visa sponsorship at this time.
- Candidates who already hold valid U.S. work authorization may be considered.
- Utilize social, digital, and traditional media to grow reach and engagement with targeted audiences, including executing internally driven marketing campaigns and working with an agency of record.
Responsibilities
- Understand the nuances and challenges faced by each clinic, pharmacy, and the departments or programs that support them within the KDHS, in order to provide direction for marketing and patient recruitment strategies.
- Develop and implement KDHS clinics marketing strategic plan - prioritize planning and implementation, development and tracking of program success metrics.
- Maintain and conduct current market research in target markets to inform marketing strategies.
- Evaluate markets and strategies through research, focus groups, and other methods to continually identify new opportunities to deliver key university messages to key audiences.
- Develop and present reports that share research, campaign performance, and tactic effectiveness.
- Using University design tools and templates, develop marketing assets and materials to promote KDHS clinics and increase patient visits to each clinic.
Requirements
- Occasional weekend or evening hours will be required to support KDHS events relevant to marketing.
- KDHS has clinics based in Pocatello and Meridian and travel between both campuses will be required.
Compensation
- Develop and manage annual clinics marketing budgets, track expenditures, analyze variances, and initiate corrective actions.
Benefits
- Support student learning and training opportunities by building audience awareness of and engagement with KDHS health clinics and pharmacies to increase patient visits and revenue generation.
- Maintain and grow ISU's standing as Idaho's leader in health sciences education and in improving health outcomes for residents in all parts of the state.
- Support the KDHS marketing and communications team in promoting large events related to health clinics and pharmacies, such as the ISU Health Fair, Geriatric Symposium, grand openings, and dedications.
Visa & Work Authorization
- This position is not eligible for new visa sponsorship at this time.
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This listing is sourced directly from Idaho State University's careers page and normalized into a canonical job model.