Scottsmiraclegro

Scottsmiraclegro

Sr Analyst, CRM Marketing Data & Insights

Marysville, OH · Senior

Sponsorship not specified$100k-$117kDetected 23 days ago
Data StructuresSQLData AnalysisData VisualizationStatisticsA/B TestingProject ManagementMarketing AnalyticsSalesforceCRMCommunicationCollaboration

About the role

  • Here at Scotts Miracle-Gro there is no such thing as a typical day.
  • If the role interests you and you would like to be considered we encourage you to apply!
  • Scotts Miracle-Gro is seeking a highly motivated and data-obsessed Sr.

Responsibilities

  • Lead efforts for data unification across multiple sources (e.g., account holders, purchasers, Email and SMS opt-ins, app users) to create a single, accurate view of the customer.
  • Manage database quality, hygiene, and integrity, implementing and maintaining best practices for tagging and data governance.
  • Act as the analytical lead for the CDP, overseeing data ingestion, identity resolution, and audience syndication, while actively monitoring data flow quality and identifying opportunities to leverage CDP features for advanced segmentation and personalization.
  • Support data preparation and validation for marketing campaigns and CRM initiatives.
  • Own multi-channel reporting & data analysis (across Email, SMS, App Push, etc.).
  • Develop and implement the overall Segmentation & Personalization Strategy, translating business goals into targeted audience segments and cohorts.
  • Design, build, and continually refine Audience Segmentation models, enabling precise personalization strategies.
  • Develop and maintain recurring & ad hoc reports that track various KPIs and provide actionable insights to stakeholders.
  • Partner with the Analytics team to drive the evolution and enhancement of reporting dashboards (Adobe, Tableau, Data Bricks), ensuring data is accessible, transparent, and actionable.
  • Utilize AI tools to evolve reporting capability, and to develop reporting templates and presentations.

Requirements

  • 3+ years of experience in a highly analytical role focused on CRM, customer data, marketing analytics, or business intelligence.
  • Proficiency in SQL for complex querying, data extraction, manipulation, and analysis.
  • Proven, in-depth experience with Customer Data Platforms (CDPs) and major CRM/Marketing Automation platforms (e.g., Salesforce Marketing Cloud, Klaviyo, Braze).
  • Strong proficiency with data visualization and dashboard tools (e.g., Tableau, Power BI, Looker).
  • Experience analyzing consumer loyalty, retention, lifetime value metrics.
  • Excellent communication and presentation skills, with the ability to translate complex data findings into clear, actionable business recommendations for non-technical audiences.
  • Demonstrated experience in developing and implementing customer segmentation and personalization strategies.
  • Deep practical experience analyzing and unifying complex, multi-channel consumer behavior data.
  • Solid grasp of statistical methods as applied to A/B testing and experiment design.
  • A highly analytical mindset and passion for data and analysis.
  • Excellent project management and cross-functional collaboration skills.
  • Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more
  • We know our talent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.

Nice to have

  • Familiarity with Data Lake and Data Bricks preferred.

Compensation

  • The starting budgeted pay range for this role will generally fall between $99,700.00 - $117,300.00 per year.

Company info

  • Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace.
  • Below are details on an open job.
  • Analyst, CRM Data & Analytics to join our team.
  • This pivotal role is responsible for ensuring the quality, integrity, and actionable use of our core consumer data.
  • The ideal candidate will be a technical expert who can bridge the gap between complex multi-channel data and clear, measurable business insights.
  • This role will be the authority on data unification, manipulation, and analysis, fueling our strategy for personalization, engagement and loyalty.
  • Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies.
  • In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.

Equal opportunity

  • Join a company with a strong belief in giving bac k to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.

Visa & Work Authorization

  • Lead efforts for data unification across multiple sources (e.g., account holders, purchasers, Email and SMS opt-ins, app users) to create a single, accurate view of the customer.
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