Blue Yonder
Vice President, Industry Solutions Marketing
Dallas · Exec
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About the role
- Blue Yonder is looking for a seasoned marketing leader with a passion for supply chain and a deep understanding of how different industries leverage supply chains to meet corporate goals.
- Covering our retail and manufacturing industry marketing efforts, this role is a strategic input into Blue Yonder's go-to-market success.
- Serves as a senior representative of the marketing organization, providing insight to executive leadership and acting as a company spokesperson or strategic delegate in external and internal forums as appropriate.
Responsibilities
- Multi-Level Organizational Leadership & Strategy: Manages a broad team of marketers, including team leaders, setting organizational priorities and mentoring the development of individuals / leaders so that the organization can deliver on corporate priorities for manufacturing and retail industries.
- Content and Messaging Strategy: Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering industry-specific, value-oriented messaging, and technical messages, to sellers, buyers, partners and supply chain pundits.
- Long Range GTM Strategy Management: Create and execute multi-channel prong initiatives - including managing solution launches - that drive pipeline, digital and thought leadership, including new markets.
- Steward of Organizational Excellence: Ensures the function maintains high standards of in depth industry knowledge, delivery consistency and customer focus across all deliverables.
- Competitive GTM Strategy: Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners.
- AI Expert: Understand AI and how to leverage it for repeatable, high speed marketing support, as well as how to guide external AI to properly surface Blue Yonder in relevant queries.
- Proven expertise in building strong relationships with product management, engineering, delivery, and sales to drive industry level GTM and outside-in value messaging.
Requirements
- 8+ years of experience working on SaaS software
- Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.
- Strong technical knowledge of cloud-based software products
Nice to have
- Vice President, Industry Solutions Marketing
- Dallas Preferred
- Bachelor's Degree, preferably in marketing, MBA/master's preferred
- 12+ years of experience marketing to manufacturers and retailers.
- Experience marketing to Grocery, Chemical and Industrial Manufacturing and Hi-Tech organizations is a plus.
Compensation
- The annual salary range for this position is $ 193,198.10- $ 250,801.89
Company info
- At Blue Yonder, we care about the wellbeing of our employees and those most important to them.
- Our Values If you want to know the heart of a company, take a look at their values.
- The ideal candidate will have a background in marketing supply chain management software and experience building content strategies that help communicate our to customers and partners.
- Spokesperson: Serve as a spokesperson at an industry level, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers.
- What we are looking for:
This listing is sourced directly from Blue Yonder's careers page and normalized into a canonical job model.