Blackstone Technology

Web Strategy, Associate - Digital Marketing

New York · Full-time

Sponsorship not specified$110k-$135kDetected 30 days ago

A/B TestingProject ManagementSEOGoogle AnalyticsSalesVoIPWordPressCommunication

About the role

We are looking for a dynamic, entrepreneurial, and detail-oriented Digital Associate to support our web, focused on Blackstone Private Wealth and product (fund) content.
This role will be hands‑on in our web CMS and actively engaged in project management supporting the development pipeline, incorporating SEO/GEO best practices, contributing to web data automation and reporting, and coordinating with regional marketing partners (EMEA/APAC).

Responsibilities

Manage ongoing content updates across product webpages, including timely performance updates.
Support management of the web development pipeline, including business requirements gathering, prioritization, user acceptance testing (UAT), and coordination of technology releases with cross‑functional partners.
Project manage content activation workflows, including timelines, approvals, and coordination with other marketing channel leads.
Incorporate SEO/GEO best practices into page builds and content updates, providing guidance to content writers and working on metadata optimization, internal linking, and content architecture.
Support web analytics, A/B testing and reporting, and generating insights to inform continuous optimization of our web strategy.
The Associate will work closely with Investment Content, Design Studio, and Blackstone Technology & Innovations (BXTI) teams to stand up new webpages, monitor and update existing web content, and support key web strategy initiatives.
Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.
We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work.
Lead setup of new webpages and web functionality for Private Wealth and product content (e.g., BREIT and BCRED web content), partnering closely with Investment Content, Design Studio, and BXTI teams.

Requirements

3+ years of experience in web strategy and content management roles.
Experience with WordPress is an advantage.
Working knowledge of SEO/GEO best practices and operationalizing them in day‑to‑day web work.
Financial industry experience an advantage but not required.
Minimum of a Bachelor's Degree.
The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.
All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.
Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:
Attending client meetings where you are discussing Blackstone products and/or and client questions;
Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say").
Blackstone seeks to hire individuals who work well in a collaborative environment, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors.
3+ years of experience in web strategy and content management roles. Past full-time work experience focused on websites is a must.
Hands-on experience working in a web CMS. Experience with WordPress is an advantage.
Demonstrated experience managing cross‑functional workflows with multiple stakeholders while maintaining quality, timeliness, and clear communication.
Strong written and verbal communication skills.
Strong attention to detail.
The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.
Expected annual base salary range:
$110,000 - $135,000

Nice to have

Familiarity with web analytics and performance measurement
experience with tools such as Google Analytics and Google Search Console is a plus.

Compensation

$110,000 - $135,000
Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location.
For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation and benefits offered in connection with the role consist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses.
Certain employees may also be eligible for equity and other incentive compensation at Blackstone's sole discretion.
This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.

Benefits

We do this by using extraordinary people and flexible capital to help companies solve problems.
Provide guidance on web and UX best practices to bring product and private markets education content to life on our web.

Equal opportunity

If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).

Visa & Work Authorization

nd applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expre

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