Hinge Health

Senior Associate, Product Marketing

San Francisco-HQ · Senior

Sponsorship not specifiedDetected 15 days ago

Email MarketingSalesCustomer SuccessResearchCommunicationPublic SpeakingOrganizational Skills

About the role

Join the team helping millions of people move beyond pain by shaping how we bring Hinge Health's products and features to market.
As a Product Marketing Senior Associate, you'll turn complex product capabilities into clear, compelling stories that resonate with customers and internal teams.
Help craft product positioning, messaging, and value propositions for target audiences, partnering with Product to understand feature intent, user value, and rollout plans.

Support the development and execution of go-to-market plans for new products, features, and key initiatives, ensuring stakeholders understand timelines, deliverables, and launch goals.
Collaborate with Sales and Enablement teams to develop and refine launch materials, battlecards, presentations, and talking points that support effective customer conversations and drive adoption.
Contribute to cross-functional launch and campaign planning, keeping partners aligned on priorities, risks, and tradeoffs as plans evolve.
You'll support go-to-market plans, refine messaging and competitive positioning, and partner closely with Product, Sales, Growth, Customer Success, and Creative to drive adoption of key launches and initiatives.
Become a trusted partner to Product, Sales, and Growth teams, known for translating product capabilities into compelling, customer-centered stories that drive impact.

Bachelor's degree or equivalent practical experience in marketing, business, communications, or a related field.
Demonstrated strength in written and verbal communication, with the ability to simplify complex concepts for internal and external stakeholders.

Familiarity with positioning frameworks, competitive analysis, and customer segmentation, and using these to inform go-to-market plans.
Comfort using research, data, and customer feedback to shape messaging, test hypotheses, and iterate on campaigns.
Ability to balance strategic thinking with hands-on execution across multiple parallel workstreams.
The San Francisco office has a dog-friendly workplace program.
The platform addresses a broad spectrum of MSK care - from acute injury, to chronic pain, to post-surgical rehabilitation - through personalized, evidence-based care.
The company is headquartered in San Francisco with additional offices in Montreal and Bangalore.
Learn more at http://www.hingehealth.com.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
Modern life stipends: Manage your own learning and development.
Grow with us: Grow with us through discounted company stock through our ESPP with easy payroll deductions.
Hinge Health is an

Use qualitative and quantitative inputs (e.g., feedback from customers, performance data, win/loss insights) to refine messaging, surface opportunities, and inform future launches.
Help maintain consistency across messaging, product narratives, and supporting content so that internal teams and customers hear a clear, unified story.

equal opportunity employer and prohibits discrimination and harassment of any kind.
If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

This listing is sourced directly from Hinge Health's careers page and normalized into a canonical job model.