Weedmaps

Weedmaps

Director, Revenue

Irvine, CA · Director · Full-time

Sponsorship not specified$170k-$204kDetected 8 days ago
Data VisualizationOKRsSalesforceCRMSalesAccount ManagementPipeline ManagementNegotiationForecastingProcess ImprovementLeadershipCommunicationCollaborationMentoring

About the role

  • Monitor key performance indicators across quota attainment, pipeline generation, conversion, retention, product adoption, SLA adherence, OKRs, and revenue efficiency; use data to guide team priorities and improve outcomes.
  • Provide thought leadership on Ad Tech revenue models, revenue operations best practices, ad serving platforms, customer lifecycle management, competitive positioning, and opportunities to improve the overall WM Business platform offering.
  • Provide hands-on coaching to improve seller effectiveness, including discovery, objection handling, account strategy, deal progression, negotiation, forecasting, and executive-level communication.

Responsibilities

  • Manage, coach, and develop a team of Account Executives and Account Managers, with a focus on improving seller capability, pipeline discipline, consultative selling, closing effectiveness, and overall sales productivity.
  • Partner closely with Revenue Operations to improve sales processes, CRM adoption, pipeline hygiene, reporting, sales workflows, territory design, revenue analytics, and visibility into key performance metrics.
  • Support the development, evaluation, and refinement of sales incentive plans, commission structures, quotas, and performance measures to ensure alignment with business goals and seller motivation.
  • Lead, mentor, and develop a high-performing revenue team with a focus on accountability, sales excellence, coaching, collaboration, and continuous improvement.
  • Build and maintain a performance-driven culture that celebrates meaningful wins, addresses performance gaps quickly, and reinforces high standards of sales execution.
  • Recruit, retain, and develop top sales talent while ensuring the team is effectively structured, motivated, and resourced to meet business objectives.
  • Experience supporting or partnering on sales incentive plan design, commission structures, quota setting, territory planning, or revenue operations initiatives.

Requirements

  • 8+ years of experience in Ad Tech sales, revenue leadership, account management, or commercial leadership roles.
  • Proven track record of owning and exceeding revenue targets, sales quotas, pipeline goals, and team performance objectives.
  • Experience partnering with Revenue Operations, Finance, Sales Enablement, Product, Marketing, and Client Success to improve sales performance and revenue outcomes.
  • Comfort operating in a fast-paced, evolving environment with shifting priorities, ambitious goals, and a need for scalable revenue processes.

Nice to have

  • Cannabis industry experience or knowledge of the cannabis regulatory and business landscape.
  • Experience with Salesforce, Tableau, or similar CRM, reporting, forecasting, and business intelligence tools.
  • Experience in digital advertising, ad-serving platforms, marketplace businesses, or multi-product Ad Tech environments.
  • Experience leading teams through growth, transformation, process improvement, revenue model evolution, or sales process redesign.
  • Strong understanding of customer segmentation, territory planning, sales compensation, revenue analytics, and customer lifecycle revenue strategy.

Compensation

  • Strong understanding of customer segmentation, territory planning, sales compensation, revenue analytics, and customer lifecycle revenue strategy.

Benefits

  • Up to 80% coverage for dependents
  • Company HSA contribution with the High Deductible Health Plan
  • 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
  • Supplemental, voluntary benefits
  • Student Loan Repayment/529 Education Savings with a monthly company contribution
  • FSA (Medical, Dependent, Transit and Parking)
  • Short- and Long-term Disability Insurance

Company info

  • Founded in 2008, we've grown from a small startup to a global leader in the cannabis industry.
  • Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.
  • "Freedom to choose.
  • Freedom to access.
  • Freedom to enjoy."
  • Our recruiters will always communicate with candidates through an @ weedmaps.com email address.
  • Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
  • If you are interested in a role at Weedmaps, please apply through our established channels.
  • Weedmaps Careers Page or LinkedIn
  • Set clear expectations, provide regular performance feedback, and ensure team members are aligned to company goals, revenue priorities, and individual development plans.

Visa & Work Authorization

  • ssion, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local
Apply directly at Weedmaps →Create a free account for alerts like thisView Weedmaps immigration profile

This listing is sourced directly from Weedmaps's careers page and normalized into a canonical job model.