Wgu
Manager, Lifecycle Engagement, Salt Lake City, UT
Salt Lake City, UT · Full-time
Work authorization required$78k-$129kDetected 5 days ago
Project ManagementSEOCRMCommunicationCollaborationOrganizational Skills
About the role
- Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
- Primary responsibilities include coordinating with cross-departmental teams, designing and implementing campaigns, managing budgets, and ensuring a cohesive brand experience.
- Visa Sponsorship While we welcome applicants from all backgrounds, WGU is not able to provide visa sponsorship for this role.
Responsibilities
- Design and implement (primarily) digitally oriented campaigns to increase student and alumni engagement and participation across the student lifecycle
- Partner with internal teams to create targeted campaigns and incentives to drive key KPIs: referral, GEO/SEO, branded merch revenue
- Develop and execute referral programs that drive prospective student referrals
- Configure, maintain, and optimize the referral platform, including tracking performance and managing referral reward payouts
- Lead strategy and execution of WGU Store campaigns, ensuring alignment with brand guidelines and mission
- Manage vendor relationships, merchandise selection, and inventory for store and student welcome gift programs
- Partner with Analytics to understand the impact of referrals vis a vis enrollment goals and the MMM
- Ability to collaborate with diverse internal and external stakeholders and influence cross-functional initiatives
- Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously
- Strong communication skills with the ability to lead change management efforts
Requirements
- experience and training
- All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
- Bachelor's Degree or 5+ years of experience in Growth, SEO, Ecommerce or CRM
- 2 or more years of experience leading a team or managing people
- Strong budget management experience with responsibility for tracking spend and outcomes
- Experience with organic growth tactics, merchandising, e-commerce
- Relevant professional experience may be considered in place of a degree.
- What's Required
Compensation
- $78,200.00 - $129,000.00
Company info
- At WGU, our mission drives everything we do, including how we hire.
- We thoughtfully review every application and invite forward the candidates whose experience and potential best align with the role and our mission.
Equal opportunity
- Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
- Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Visa & Work Authorization
- While we welcome applicants from all backgrounds, WGU is not able to provide visa sponsorship for this role.
This listing is sourced directly from Wgu's careers page and normalized into a canonical job model.