Wealthfront

Lead Product Marketing Manager, Cash

Palo Alto, CA (Open to US-based Remote) · Senior

Sponsorship not specified$148k-$189kDetected 15 days ago

A/B TestingProduct ManagementProduct StrategyGrowth MarketingExcelResearchLeadershipCommunicationWriting

About the role

Cash is the hub of Wealthfront's financial ecosystem; clients love it for its instant money movement, joint account access, and the way it simplifies earning more with their cash.
This role reports directly to a Product Marketing Director.
Product Marketing at Wealthfront The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning and scale products after they have found product market fit.

Develop positioning, audience, and distribution strategies for new and existing products
Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
Regularly lead business performance recaps and findings with executive leadership team
Help build the marketing org's skillset, contributing to a culture of excellence, curiosity, and respect
Wealthfront is looking for a Lead Product Marketing Manager to own our Cash (banking) products.
You'll work closely with partners across the company, in Product, Engineering, Design, Research, and others.
Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data.
You'll help us build and grow financial products that favor people, not institutions.

6+ years in consumer product marketing or growth marketing, with technology and/or startup experience
Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
Experience running messaging tests and A/B experiments.
Bachelor's degree or higher

$148,000 - $189,000 plus equity and a discretionary bonus.
A Cash Account that, through our partner banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.

A zero-commission Stock Investing Account with 50+ handpicked collections that help DIY investors discover new companies and make smarter investing decisions.
Tax-Loss Harvesting benefits vary depending on the client's entire tax and investment profile.

Partner with Wealthfront's Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth

This listing is sourced directly from Wealthfront's careers page and normalized into a canonical job model.