Fanatics Betting & Gaming
Senior Associate, Retention Strategy (Sportsbook)
Denver, CO, United States · Senior · Full-time
Sponsorship not specified$80k-$93kDetected 10 hours ago
SQLData AnalysisData VisualizationCRMExcelCommunication
About the role
- As a Senior Associate, Retention Strategy (Sportsbook) at Fanatics Betting & Gaming, you will be responsible for supporting the creation of customer facing loyalty campaigns and measurement of those campaigns.
- The ideal candidate is a natural problem solver with a high attention to detail, willingness to learn, and the ability to utilize and analyze data.
Responsibilities
- Manage and report on promotional spend vs budgets
- Collaborate with finance on the creation of forecasts at the daily and monthly level
- Ideate around tentpole moments in sports, helping to create plans for big events and operationalizing these plans
- Understand customer drivers and behaviors in order to create campaigns that achieve company targets
- Collaborate daily with cross-functional partners, including CRM, Marketing, Trading, Casino, Engineering, Finance, Product, and Data analytics
Requirements
- Bachelor's degree in economics, business administration, analytics or a related field
- 3+ years of experience in loyalty program management, commercial strategy, customer retention or related areas, preferably in the sports, sports betting or technology industry
- Strong analytical skills with experience in tools like Excel, SQL, Tableau or similar platforms for data analysis and visualization
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for various stakeholders
- Ability to prioritize multiple projects and reliably meet deadlines
Compensation
- $80,000 - $93,000 USD
Benefits
- Partner in the creation and reporting of promotional campaigns that will benefit the Sportsbook product, maximizing the customer experience through perceived generosity
- Flexible work schedule will be required, including some evenings, weekends, and occasional holidays
Company info
- Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods
- collect physical and digital trading cards, sports memorabilia, and other digital assets
- and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans
- a global partner network with approximately 900 sports, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes
- Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
- You will collaborate with cross-functional teams such as Commercial, Marketing, CRM, VIP, Analytics & Finance to plan upcoming campaigns, recap previous campaign performance, and manage promotional budgets and forecasts.
- Fanatics is building a leading global digital sports platform.
- We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
- Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
- Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
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