e.l.f. Beauty

Associate Director, Loyalty & Consumer Engagement

New York, NY · Director · Full-time

Sponsorship not specified$130k-$160kDetected 40 days ago

A/B TestingPerformance ManagementCustomer SupportLeadershipCommunicationCollaboration

About the role

At e.l.f. Beauty, our mindset is our Beauty Squad platform is not a traditional loyalty program, it is a global community-powered ecosystem that connects and rewards participation through commerce, content, culture, and experiences.
Rewards, redemption and recognition strategy
Beauty squad community engagement and advocacy

Define and lead the crawl/walk/run roadmap of evolving and scaling Beauty Squad as an interconnected membership ecosystem synchronized to e.l.f.'s broader community strategy
Drive net new member acquisition, activation, engagement, retention, and lifetime value growth, measured across connected channels
Own go-to-market plans for monthly campaigns that focus on value gains of Beauty Squad membership and increase active participation and tie into broader US and International marketing calendars
Partner with Commerce, Retail, IMC, International and Social Commerce teams to drive member acquisition at every customer touchpoint

It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job.

The role manages a portfolio of touchpoints and KPIs in e.l.f.'s Beauty Squad connected community vision, spanning:
Lead onboarding journeys and activation programs that accelerate member engagement and synchronize seamlessly with the brand and community vision
Own end-to-end rewards strategy including points, tiers, perks, surprise-and-delight, experiential rewards, and member recognition

https://www.elfbeauty.com/work-with-us
Position Summary
We are seeking a hungry leader to continue to build e.l.f.'s Beauty Squad program in its new phase of participation rewards and membership community in beauty and at global scale.
This role requires someone who is both strategic and operational, equally comfortable shaping the future vision of loyalty while leading the day-to-day execution that drives member growth, engagement, retention, and lifetime value.
The Associate Director, Beauty Squad drives planning, operations, and execution of e.l.f.'s digital membership and community ecosystem.
You'll own the end-to-end member experience across acquisition, engagement, rewards, community participation, gamification, and member recognition; driving active membership growth, retention, customer lifetime value, and brand advocacy.
The role manages a portfolio of touchpoints and KPIs in e.l.f.'s
We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5.

This listing is sourced directly from e.l.f. Beauty's careers page and normalized into a canonical job model.