Understood.org
Group Product Marketing Manager
New York, NY
No sponsorshipDetected 25 days ago
Project ManagementResearchLeadershipCommunicationCollaborationWriting
About the role
- About Understood Understood is a nonprofit focused on shaping the world for difference.
- We raise awareness of the challenges and strengths of people who learn and think differently.
- We have five core values: - Continuously learn. - Act with intention. - Champion difference. - Inspire change. - Grow together.
Responsibilities
- Develop product marketing strategies based on insights, and aligned with content and product strategies, to achieve defined success metrics tied to broader organization objectives
- Create and execute campaigns using marketing levers, channels, and tools that will most effectively reach and communicate to a defined target audience
- Own and maintain evergreen marketing strategies for select products in our portfolio
- Partner with analytics to set target metrics for each campaign and/or initiative that ladder up to organizational goals
- Collaborate with key stakeholders to develop product positioning and messaging that articulates a compelling value proposition and product narrative
- Partner with the Advancement team to refine the donation messaging strategy across the product portfolio and drive donations from existing users through research, testing, and optimization
- Develop content for internal and external use, including product collateral, web pages, case studies, blog posts, emails, app store listings, FAQs, and more
- In this role, you bring deep expertise and the ability to own projects and workstreams end-to-end. You own project and workstream budgets and are the go-to subject-matter expert for your team.
- Strategic thinking and execution: You own specific projects and workstreams within a team. You translate team priorities into purposeful, mission-oriented plans for your owned work. You solve operational and tactical problems within your projects.
- You own specific projects and workstreams within a team.
Requirements
- You have owned projects or workstreams end-to-end.
- Domain expertise: Ability to distill research and data into actionable insights, and apply them to decision-making, segmentation, messaging, and strategic planning.
Skills
- comfortable with both long-form material (e.g., case studies and white papers) and concise content (e.g., one-pagers and webpages).
- Nice-to-haves
- Prior experience working with/alongside social impact organizations, non-profits, or the education sector
- Experience leading product naming or messaging development exercises
- Deep familiarity with marketing automation, project management, technical product development processes, and campaign measurement
- Understood.org does not sponsor applicants for work visas or legal permanent residence, including providing assistance with OPT extensions.
- Commitment to diversity, equity, and inclusion
Compensation
- The base salary range for this role is minimum $155,000 –$170,000 maximum, depending on years of experience and qualifications.
Company info
- Our resources help people navigate challenges, gain confidence, and find support and community so they can thrive.
- Having a shared commitment to our values is a key factor in any hire we make.
Visa & Work Authorization
- Understood.org does not sponsor applicants for work visas or legal permanent residence, including providing assistance with OPT extensions.
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This listing is sourced directly from Understood.org's careers page and normalized into a canonical job model.