NCL Bahamas
Principal Content Strategist
Miami, Florida · Principal
Sponsorship not specifiedDetected 23 days ago
LLMsA/B TestingSEOContent MarketingCRMResearchLeadershipCommunicationCollaborationMentoring
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odds of building a lasting career here
40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
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Files H-1B transfers
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About the role
- As a subject matter expert in content strategy, this role sets and advises on content direction across the organization rather than managing a content production team.
- Shop, Book, Presail, Onboard, and Next Cruise.
Responsibilities
- Own the end-to-end content strategy for NCL's digital guest journey, ensuring content is built first and foremost to convert browsers into bookers and drive measurable ecom sales outcomes at every stage from Shop through Next Cruise.
- Serve as the subject matter expert on content strategy, advising the Sr. Product Owners on how to translate journey-specific business goals into content that supports discovery, conversion, and personalization.
- Partner with the SEO and Technology teams to ensure content architecture, tagging, and delivery systems support both traditional search (SEO) and emerging AI-driven discovery (AEO/GEO).
- Partner with the Principal Experience Designer to ensure content and design standards work together as one cohesive, brand-anchored guest experience.
- Provide content strategy expertise and mentorship to content creators and marketers embedded across the Product, Design, Technology, and partner teams, without direct management responsibility for those individuals.
Requirements
- DEGREE TYPE: Bachelor's Degree
- Proficiency with content management systems, personalization or CDP platforms, and structured data/metadata practices (schema markup and similar).
- Strong analytical skills, including the ability to interpret consumer research, content performance data, and testing results to inform content strategy.
- Comfort operating in ambiguity, balancing long-term content strategy with the practical constraints of a phased, multi-year digital transformation program.
- Strong collaboration and coaching orientation, with the ability to guide and elevate the work of content creators and strategists embedded on other teams without direct management authority.
- At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent.
- FIELD(S) OF STUDY: Communications, Marketing, Journalism, English, or a related field
- Demonstrated experience building content strategies that directly drove measurable ecom sales results, not just engagement or brand awareness metrics. Experience designing and scaling content personalization programs, using guest data, behavioral signals, or segmentation to deliver individualized content across web, app, and CRM channels.
- Experience working within a large, matrixed organization, collaborating across product, design, marketing, and technology functions to deliver a unified content experience.
- Experience partnering directly with technology teams to implement content management systems, taxonomies, or structured data that support personalization and AI readiness.
- Strong portfolio demonstrating content strategy outcomes tied to measurable ecom business results such as conversion, average order value, engagement, or revenue.
- Working knowledge of how AI assistants, large language models, and answer engines retrieve, interpret, and present brand content to consumers, and how to structure content so it is accurately represented in those experiences.
Nice to have
- 7+ years of experience in content strategy, digital content, or ecom content roles, including at least 3 years operating at a senior or principal level setting content direction across multiple products or teams.
- Experience structuring or optimizing content for discoverability across both traditional search engines and AI-driven answer engines and assistants (SEO, AEO, GEO, or similar disciplines).
- Experience in travel, hospitality, cruise, retail, or another high-consideration, multi-step purchase industry strongly preferred.
- Experience guiding or mentoring other content creators or strategists in a non-supervisory capacity, such as through content reviews, critique, or informal coaching.
Skills
- Expert-level knowledge of content strategy, content personalization, and information architecture principles.
- Familiarity with SEO, AEO, and GEO discoverability practices and how they intersect with personalization and AI-driven guest experiences.
Company info
- Regent Seven Seas Cruises
- It is Norwegian Cruise Line Holding's policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
- The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.
- They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
- All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
- Brand Overview
- Norwegian Cruise Line
- Oceania Cruises
- New Releases
- Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands.
- The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
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