Fieldguide

Fieldguide

Senior Demand Generation Manager

San Francisco, CA or Remote (USA) · Senior

Sponsorship not specifiedDetected 84 days ago
Project ManagementSEMGoogle AdsPerformance MarketingLead GenerationLogisticsCommunication

About the role

  • We're looking for a hands-on, strategic & execution-focused Demand Generation Manager to bring campaigns to life across Fieldguide's key practice areas.
  • Reporting into the Senior Manager, Demand Generation, this role is responsible for email, paid search, webinars, social, and third-party sponsorships-with a focus on flawless planning, on-time execution, and measurable results.
  • You're also someone who lives and breathes AI, constantly finding ways to use it to work smarter, move faster, and get more out of every campaign.

Responsibilities

  • Own Email Nurture & Lifecycle Campaigns: Plan, execute, and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging. Partner with Marketing Ops for execution, testing, and measurement.
  • Run the Webinar Program: Drive webinar promotion, logistics, and post-event follow-up to maximize lead generation and engagement.
  • Own Paid Advertising: Plan and run paid search and LinkedIn campaigns - handling keyword management, bid strategy, ad copy, audience segmentation. Leverage AI to automate as much as possible.
  • Report on Campaign Performance: Own biweekly performance reporting across all demand generation channels-tracking key metrics, surfacing insights, and flagging optimizations to keep campaigns performing against goals.
  • Lives and breathes AI, consistently leveraging AI tools to automate workflows, accelerate content creation, optimize campaigns, and do more with less
  • Proven track record building and executing email nurture programs and lifecycle campaigns end-to-end

Requirements

  • 7+ years of experience in B2B SaaS marketing, with a focus in demand generation, performance marketing, or lifecycle marketing
  • Execution excellence, with a track record of bringing campaign plans to lif

Compensation

  • Competitive compensation packages with meaningful ownership

Company info

  • Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses.
  • We're based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.
  • We value diversity - in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide's team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
  • As an early stage start-up employee, you'll have the opportunity to build out the future of business trust. We make audit practitioners' lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.
  • Fearless
  • Inspire & break down seemingly impossible walls.
  • Launch fast with excellence, iterate to perfection.
  • Lovable
  • Deliver happiness & 11 star experiences.
  • Owners
  • Win-win
  • Create mutual value & earn trust for life.
  • Scale the best ideas with inclusive teams.
  • Unlimited PTO
  • Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit.
  • Put simply, we build software for the people who enable trust between businesses.
  • We're based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere.
  • We're backed by top investors including Growth Equity at Goldman Sachs Alternatives, Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.
  • We value diversity - in backgrounds and in experiences.
  • We need people from all backgrounds and walks of life to help build the future of audit and advisory.
  • Fieldguide's team is inclusive, driven, humble and supportive.
  • We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
  • As an early stage start-up employee, you'll have the opportunity to build out the future of business trust.
  • We make audit practitioners' lives easier by bringing together up to 50% of their work and giving them better work-life balance.
  • If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.
  • Fieldguide is a values-based company.
  • Fast
  • Execute & run the business with ownership.
  • Inclusive
  • Competitive compensation packages with meaningful ownership
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This listing is sourced directly from Fieldguide's careers page and normalized into a canonical job model.