The Evoke Agency

Creative Strategist

Madison, Wisconsin

Sponsorship not specifiedDetected 16 days ago

Project ManagementContent CalendarsForecastingResearchCollaboration

About the role

The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy.
Creative Strategy & Concept Development:
With oversight from the Director of Creative Strategy:

Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives.
Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs.
Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept.
Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels.

Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling.
Facilitate workshops and brainstorms to foster collaboration and unlock original thinking.
Present strategic concepts and storytelling recommendations to internal teams and clients.
Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations.
Conduct competitive research to identify whitespace opportunities for brands.
Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams.

Work closely with creative teams to ensure campaign creative execution aligns with strategic vision.

Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment.

This listing is sourced directly from The Evoke Agency's careers page and normalized into a canonical job model.